Targeting Relocation Buyers

According to the Zillow Group Consumer Housing Trends Report 2018, 53 percent of total buyers purchase a home that’s in a different city, state or even country. These home shoppers probably aren’t driving around your city and seeing your signage, so how can your marketing messages reach them?These nine tips can help you target relocating buyers when they’re researching your area online.

1. Do a website checkup — adding high quality photos, fixing broken links, etc. — to ensure a great experience when buyers visit your site.
2. Publish blogs, advice, reviews and other content to position yourself as a local expert for buyers interested in your area.
3. Use your city and community names in your content so buyers can find you when they search your area online.
4. Reach buyers on social media with posts that showcase the lifestyle your area and new construction homes offer.
5. Use your buyer persona — or download ours — to create targeted messages that resonate with relocation buyers.
6. Earn your city’s bragging rights! Highlight what makes your area a unique and desirable place to live.
7. Create videos to let shoppers experience your beautiful new construction homes and help them envision living there.
8. Post reviews to your website so buyers know what it’s like to purchase a new construction home from you.
9. Make your homes and communities discoverable on Zillow sites with the best descriptions, photos and video content.