Don’t Miss These Top 5 Events at IBS 2018

The International Builders’ Show, sponsored by the National Association of Home Builders, is just around the corner. If you’re going, you’ll join marketing experts, manufactures and suppliers in Orlando, FL to learn about the latest trends, products and services in the industry.

To help you make the most of your time there, we scoured the agenda: Here are the top five sessions, events and people you don’t want to miss at IBS 2018.

1.     IBS Master Sessions

These three-hour intensive sessions dig deep into industry-specific topics. 'Back to Basics: Marketing Essentials to Build Your Brand' — led by Lucy Wohltman from Zillow Group and Mollie Elkman and Andy Bergren of Group Two Advertising — gives you the necessary components of a successful builder marketing plan that’s backed by consumer data from the 2017 Zillow Group Report on Consumer Housing Trends.

2.     #IBSLive - Disruptors & Innovators: The Future of Home Building

This new speaker series offers a look ahead at trends expected to impact the housing industry: design, labor, sales, construction techniques, financing and more.

3.     Sales Central

Are you prepared for the future of the building industry? In 'SEO & Website Tactics That Build a Foundation for the Future,' industry partner Kevin Oakley of Do You Convert shares the best methods to improve SEO and track web performance to generate more qualified buyers.

4.     IBS Exhibit Hall - Booth #W5471

The exhibit hall is more than just a stop for swag — it’s a hub for exchanging ideas and provoking discussion. Visit Zillow Group at booth #W5471 to discover how we’re shaking up marketing and advertising for builders, and get a taste of the latest consumer data to illuminate your marketing.

5.     Official IBS House Party

Attend the show’s largest, most vibrant networking event, held at Mango’s Tropical Café. You can’t say no to a live band, food and drinks!

Are you attending IBS 2018? We look forward to seeing you there! Contact us at buildersales@zillowgroup.com to connect.