Top 8 Reasons Buyers Choose New Construction

In an extensive study of more than 13,000 consumers, Zillow Group found that nearly half of all buyers (48 percent) consider new homes, but only 10 percent of them end up selecting a home that hasn’t been lived in before.¹ What ultimately draws home shoppers to new construction, and how can builders attract more of them?

Here are the top eight reasons buyers choose a new construction home.

1. Price.

Hands-down, the number one reason both first-time and repeat home buyers choose new construction is affordability.

2. Location, location, location.

Buyers want their neighborhood of choice and a good commute to work.

3. Newness.

Being the very first owner of a home is a big draw for many buyers.

4. Choices.

Buyers value appealing features like layout and material types.

5. Customization.

The ability to customize the new home right off the bat is a top attraction.

6. Floor plans.

Both first-time and repeat home buyers want multiple options.

7. Bling.

Buyers will jump on free builder upgrades.

8. Good reviews.

Buyers take your reputation into consideration when choosing a new construction home.

Download the full presentation on what makes buyers choose new construction, plus check out the Zillow Group Report on Consumer Housing Trends for more new construction buyer insights.

^{1. Zillow analysis of the U.S. Census bureau and the Department of Housing and Urban development on new home sales and the National Association of Realtors® on existing home sales, seasonally adjusted annual rates, August 2016}