How On-Site Tour Booking Can Help Builders Succeed in an On-Demand Economy

When consumers push a button, they expect instant gratification. Ride-hailing apps send a car to you within minutes. Hungry? Swipe here, tap there. An on-demand economy means every business must deliver whatever customers want, whenever and wherever they want it.

Home shoppers are no exception. When they reach out to builders, they want a responsive, dedicated partner who’s ready to show the home of their dreams. According to the Zillow Group New Construction Consumer Housing Trends Report 2018, nearly half (46%) of new construction buyers who contact a sales center expect a response within a few hours or less.

That’s where Promoted Communities and On-Site Tour Booking come in. 

Promoted Communities

The Promoted Communities platform goes beyond lead generation by connecting you, the home builder, with active, high-intent buyers. This gives you more time to build trust with buyers instead of chasing down leads.

When new construction buyers are ready to take the next step, Promoted Communities offers another way to help them quickly connect with you: On-Site Tour Booking.

On-Site Tour Booking

On-Site Tour Booking makes it easy for home shoppers to make an appointment to tour your communities — directly from your Zillow Promoted Communities listing page. A simple request process improves the home-shopping experience, connecting you with buyers and delivering high-intent contacts.

A Request tour button is displayed next to Contact builder on your Promoted Communities listing page, giving potential buyers the opportunity to request a date and time that fits their schedules with times preset by the builder’s open hours. Builders are then notified and can confirm or reschedule the request at their availability. 

Of new construction shoppers whose builder responds within 24-72 hours, 61% express interest in going on a tour. And of those who tour, the majority (89%) have a positive experience.*

On-Site Tour Booking gives buyers the on-demand experience they want while setting you up to close more homes. Our research reveals that overall, of new construction buyers who connect with a builder, 40% intend to continue working with the builder. After 2-4 weeks, 59% of new construction buyers who still intend to work with a builder have already gone on a tour.*

Contact your Zillow representative to find out how On-Site Tour Booking can help you run your business more effectively.

*Zillow New Construction Buyer CSAT Study, July 2018