PRODUCT TOOLKIT

Builder Dashboard

Builder Dashboard is your home for Promoted Communities performance.

When it comes to backing up your marketing spend, you need to know what’s working and what’s not. Builder Dashboard is your portal to understanding just how far your marketing dollars go.

When you log in to Builder Dashboard, you have access to performance data on your Promoted Communities listings and Builder Boost advertising campaigns, as well as spend reports, customer satisfaction scores and listing quality scores.

The dashboard gives builders visibility into their Zillow advertising campaign performance within 48 hours and the ability to export data to share with your colleagues and leaders. The data helps you manage listings, campaigns and budgeting based on performance insights.

Promoted Communities report

Your Promoted Communities report offers performance data on your overall listings, including:

• Overview: Compare performance data in one view, access the most up-to-date spend data, and export consolidated metrics
• Listing Data & Views: Communities, listings, listings per community and average listing price
• Engagement: Listing views, virtual tour clicks, video clicks, web link clicks and driving direction clicks
• Leads: Email and phone leads
• Spend: Total spend, effective cost per community, effective cost per contact and estimated ROI
• Customer Satisfaction: Data directly from home shoppers who have completed short surveys after they connect or attempt a connection with you
• Content Completion: Data showing how complete Promoted Communities listing feed content is

Drill down into specific communities and listings to see how many home shoppers are engaging with your content and reaching out to learn more.

Builder Boost report

The Builder Boost report highlights your past and current Boost campaigns. Builder Boost expands your Promoted Communities listings’ reach — whether through ads on Zillow and Trulia or retargeting on Facebook — providing active buyers more opportunities to discover your new construction homes and communities.

Dig deep into performance metrics like overall performance, impressions, web link clicks, click-through rate, cost per click and spend to asses campaign effectiveness. Our Builder Boost reports display data by both the campaign and company division level, so you’ll only see what’s important to you.

Learn more about how to make Boost campaigns work for you. 

Customer Satisfaction (CSAT) report

The Customer Satisfaction (CSAT) report shares data directly from home shoppers who have completed short surveys after they connect or attempt a connection with you via your Promoted Communities listing. Data is surfaced directly into the Builder Dashboard, making it easy to monitor and improve on critical touch points throughout the buyer’s journey.

You’ll gain insight into these three metrics:

• Overall customer satisfaction rating: Measures how satisfied shoppers were with what happened after they clicked “Contact Builder” — whether it was an initial connection or tour booking.
• Connection rate: Measures the extent to which the buyer was able to connect with the builder.
• Tour booking rate: Measures if a buyer was able to book or intended to book a tour.

Learn more about the CSAT report and why it matters. CSAT report and why it matters.

Content Completion Report

The Content Completion report takes into consideration how complete Promoted Communities listing feed content is, focusing on three categories: community information, plans and specs. It’s a cross-platform tool that lives in the New Home Feed and in your Builder Dashboard. Marketers can dive deep into subcategories or get even more granular with a data details report in Builder Dashboard to understand where there are gaps in listing content — and then improve their Promoted Communities listing feed. By analyzing back-end data, we know which commonly used listing fields, search filters and other features do the most to help prospective buyers discover your properties and engage with your Promoted Communities listing. 

Already a Promoted Communities customer? Log in to Builder Dashboard today.