PRODUCT TOOLKIT

Builder Profiles

Help home buyers find all the information they need about you in one centralized place.

Builder Profiles is a feature for Promoted Communities customers that helps home buyers find all the information they need about a builder in one centralized place. You can customize content about your company and brand, and highlight specialties that are unique to your business.

This feature helps create better customer experiences by making it easier for home buyers to learn more about builders on Zillow. With Builder Profiles you can:

• Increase brand awareness with unique content about your company
• Create a streamlined customer experience by showcasing all that you have to offer all-in-one place

If you’re a Promoted Communities customer, there is nothing you need to do to get your Builder Profile created. However, you can optimize your Description and Specialties fields, whether in New Home Feed or a direct feed. Contact your Zillow representative for more information.

Builder Ratings and Reviews

Build a better web experience with online ratings and reviews

Zillow Builder Ratings and Reviews helps builders learn how to improve their online presence through online ratings and reviews that help attract and engage more high-intent home buyers.

Currently, there are few places where home shoppers can find user reviews and evaluations in one single spot. By partnering with Avid Ratings, we can deliver a solution that gives builders a new way to optimize their home shopping experience on Zillow. As the most visited, most trusted* name in the industry, buyers come to us for the insights they need to help make purchasing decisions during their home shopping journey.

Trust is also extremely important to buyers. Displayed on your Builder Profile, Promoted Communities listings and Community Pages, your ratings or reviews will give potential buyers more visibility into your services, offerings, and buyer satisfaction.

With Zillow Builder Ratings and Reviews, you can:

• Build your reputation by showcasing authentic, buyer-generated ratings and reviews.
• Gain an advantage over other competitors who do not use Zillow Ratings and Reviews.
• Increase your credibility with home shoppers through 100% verified reviews that have been vetted by Avid Ratings.
• Manage your online reputation with tools and support.

Ready to get started? Contact your Zillow representative today.

* Zillow State of the Brand Report