PRODUCT TOOLKIT
Community Pages
With Community Pages, you can show off everything your community offers — all in one place.
Community Pages enable builders on the Promoted Communities platform to show off their homes, amenities and features in one place. They’re linked to your Promoted Communities listing, and they feature quick move-in and spec homes more prominently on both desktop and mobile. Including an inspiring Community Page along with your listings can help buyers picture themselves living in your homes and communities.
A Community Page displays:
- Community photos and videos
- Community maps
- Amenity details
- All available homes for sale within the community, including spec, quick move-in and lots
- A direct link back to your website
- Branding, contact information and sales center hours
Tips to Elevate Your Pages
Get more eyes on your listings with high-quality Community Pages. Here are five ways to make your Community Pages pop and maximize your listing performance.
1. Use only high-quality images
A gallery of 15-20 high-resolution photos of your communities will help buyers imagine themselves living there. The first image in your gallery will be your primary image, so it’s vital to choose one that represents the best of what your community offers.
2. Give your pictures a purpose
Great photos give shoppers a clear vision of what life is like in your community. Make a list of all the features and amenities you want to highlight. If you have a community pool, park or clubhouse, take photos of each area separately to help shoppers picture themselves there.
Do your homes or amenities offer spectacular views? Capture that in your Community Page photos to make sure buyers know those vistas are part of the lifestyle you offer.
3. Use video to spark emotion and prompt buyers to action
A well-shot video will truly immerse home shoppers in the experience of living in your homes and communities. Plus, walkthrough-videos can increase the online discoverability of your listings.
Keep your videos short and succinct. The point is to offer just enough eye candy to get buyers interested in finding out more or contacting your sales center.
Zillow Group sites make it easy (and free) to upload a mobile video walkthrough that will attract more buyers and make your listings stand out — and you can do it all on your mobile device!
4. Don’t hold back on the details
Ensure you’re displaying all your available inventory with the most up-to-date details. Home shoppers may fall in love with the community but want to know more about the lot site, floor plan options, customizations and move-in timing.
Your buildable plans, spec homes, quick move-in homes and lots will be prominently displayed on Community Pages — with status stages — so home shoppers will understand their options for customization, timeline flexibility and site selection.
5. If you’ve got it, flaunt it
Showcase your clubhouse, gated community, park, pool, playground, nature trails, golf course, waterfront or water access — any features or amenities that help you stand out. Paired with engaging listing descriptions, these differentiators bring your community features to life.
Community Pages let you dazzle buyers with images of all the amenities your homes and communities offer. If they can see themselves walking the trails, relaxing at the pool or taking their kids to the park, they’re one step closer to contacting you.
