PRODUCT TOOLKIT

Inline Community Preview

Inline Community Preview helps buyers see new developments take shape.

Home shoppers want to visualize life in a new home community — and understand its context within the surrounding neighborhood — even if you only have a partially completed lot on display. Home shoppers are hungry for visuals, and they expect every detail to be at their fingertips so they feel empowered to take that next step and contact a builder for a community tour.

We have good news for builders: Promoted Communities is launching a new feature — called Inline Community Preview — that offers builder marketers an enhanced approach to highlighting a community on Zillow’s map search.

Inline Community Preview makes discovery and exploration simple. Buyers shopping on Zillow see a visually rich preview of all the new construction lots and future home sites in your communities. It lets the individual lots, streets and community take shape, so that home shoppers understand what to expect.

Zonda builds the community preview with site maps provided directly from the builder. These then become an actual layer on top of existing maps to offer home shoppers a better visual experience.

Use the slider below to see Inline Community Preview (Lot Availability) in action:

“One of the challenges of existing views is the use of outdated aerial photography, which often shows new homes sitting on an undeveloped site far from the latest state of development,” said Marc Lamoureux, chief executive officer and founder at Zonda. “With Inline Community Preview, a color homesite overlay is tastefully placed over the map — providing a sense of community and appeal, encouraging home shoppers to contact the builder on the Zillow listing and visit the community.”

Consumers have high expectations when it comes to online shopping. As you work to enhance your listing content with powerful descriptions, videos and photos, your community visualizations can also be elevated. The more inventory is displayed, reflecting current phases of development, the more prospective buyers feel informed and empowered — and this translates into meaningful engagement.

Ready to learn more? Contact your Zillow representative directly or email Zonda for information on how to integrate Inline Community Preview into your listings.