PRODUCT TOOLKIT

Lot Availability

List your new construction inventory in all stages of the building process to increase traffic for your communities.

What are the chances of finding something worth buying when the selection appears limited or inadequately displayed? Probably slim. If you’re the shopper, you’re getting a poor search experience; if you’re on the selling side, you’re leaving opportunities on the table. As a builder, you can’t afford to leave buyers wishing you had more to offer.

The Promoted Communities platform includes Lot Availability, which allows you to list your new construction lot inventory in all stages of the building process so you can increase traffic and engagement for your communities.

Less is more? With new construction listings, more is more.

Zillow-owned sites attract more than 181 million avg. monthly unique users.¹ Listing more inventory increases your discoverability among those users and can help you generate more interested buyers. With Lot Availability, buyers on Zillow-owned sites see a map view of all the available new construction lots in your communities, making it easy for buyers to discover and explore your homes.

There's no time like real time to engage buyers

Vivid details attract buyers to your communities and give them a greater selection to browse. Buyers want to see everything available, and they want to see your homes online — 94% of new construction buyers use online resources.² Lot Availability allows you to send real-time updates — for example, available lots, open house events, incentives and special offers — to interested home shoppers to help them stay informed on what’s new and compelling about your communities.

Helping home shoppers helps you

Don’t underestimate the power of providing a good search experience. More buyers are attracted to new construction listings that include lot inventory on Zillow’s map and home details pages. With full visibility into all stages of your communities, buyers have time to consider their options and the flexibility to align their purchasing timeline with your building schedule.

How to get Lot Availability

Is Lot Availability right for you? Find out more about how to get started by contacting our team.

1. Google Analytics and Adobe Analytics
2. Zillow Group Consumer Housing Trends Report 2025