MARKETING TOOLKIT
Your listings are a buyer’s first impression of you — make sure your content captivates.
Your target buyer has just decided to purchase a home — did you know they’re already looking online this early? Imagine them browsing through new construction listings on a Zillow-owned site and finding one of your homes among their search results. There are the basics — price, square footage, and numbers for the beds and baths — but no captivating photos or details that invite buyers to dive into the property or community.
Your listings are a buyer’s first impression of you during the awareness phase when a consumer begins to research a home before they buy it. If you’re not sharing your listing content online, it might as well not even exist. It’s also important to dazzle buyers with rich details and immersive tools that draw them into the lifestyle your homes offer.
Descriptions
Yes, buyers come for the photos, but they stay for the details. Use a minimum of 250 words in your listings and make each word count. Be consistent in your language and style across all listings. Flaunt it if you’ve got it: quartz countertops, hardwood floors, solar panels — buyers crave details. Don’t forget to include ground-breaking and grand opening dates, open house events, special offers and promotions.
Videos
You can’t underestimate the power of video, and with today’s smartphones it’s faster, cheaper and easier than ever to create videos of your homes and communities. You can share testimonials, tips and tricks, things to know about new construction, and even a Q&A — all through engaging videos.
Photos
Work with a photographer to take an array of high-quality photos that show off the best features of your homes and communities. Take multiple angles to give home shoppers the best perspective. Kitchens alone should have 10 photos dedicated to them. Stunning vistas? Lush walking trails? Family- and pet-friendly spaces? Show them off.
Interactive elements
To truly immerse buyers in your homes and show off the lifestyle they would enjoy in your community, consider using Zillow 3D Home tours, maps, videos and other virtual tours. Today’s digital tools are sophisticated, so much so that 43% of new construction buyers say they feel at least somewhat confident making an offer to buy a home without touring it in person if they could view a virtual tour.
Mobile optimization
Don’t forget that buyers look for homes whenever and wherever they can, and that’s not always in front of a laptop or desktop computer. They’re on the go, and when it comes to mobile devices, 84% of buyers view a mobile website using a smartphone or tablet.* Optimizing content on your websites for mobile viewing can reach more buyers and offer an outstanding search experience.
* Zillow Group Consumer Housing Trends Report 2023
Need some inspiration to make your listings come alive? Read top tips from three industry experts.
Use the Zillow New Construction Advantage Program — the exclusive network of preferred partners and services for our builder customers. We’ve partnered with select vendors who can help amp up your listing content and attract more potential buyers.