PRODUCT TOOLKIT
On-Site Tour Booking
Connections matter. We know that when builders respond to new construction buyers within 24-72 hours, 61% of those buyers express interest in going on a tour — and of those who tour, the majority (89%) have a positive experience.*
Zillow created On-Site Tour Booking to help builders bridge the gap between the new construction buyer’s digital experience and their in-person interactions with you. On-Site Tour Booking gives buyers the on-demand experience they want while setting you up to close more homes.
With On-Site Tour Booking, you can:
- Get high-intent home buyers sent directly to you.
- Improve your customer experience.
- Manage tour appointments on your own time.
- Offer real-time video tours
Add On-Site Tour Booking to your listings
On your Promoted Communities listing page, you can display a Request tour button next to Contact builder, which lets potential buyers request their preferred date and time to tour based on your preset open hours. You will receive a request notification via email and can confirm or reschedule the tour according to your availability.
Provide the best On-Site Tour Booking experience
Buyers who request a tour with you are ready to take the next step toward buying — keep them engaged and bring them into your sales center by:
- Prioritizing every On-Site Tour Booking lead
- Responding quickly
- Making it personal by reminding the client the day before the appointment
- Offering several options if you have to reschedule the tour
Contact your Zillow representative to learn how On-Site Tour Booking can help get more high-intent buyers in the door.
*Zillow Group New Construction Consumer Housing Report 2018
