PRODUCT TOOLKIT
Promoted Communities
Promoted Communities increases online exposure for new construction homes.
If you still think your biggest competition is other builders, think again — it’s existing homes. Home shoppers look at new homes alongside resale, but we know marketing new construction is more complex. Zillow offers builders the chance to level the playing field through Promoted Communities, an exclusive platform for new construction listings to be seen on Zillow, Trulia and Redfin.
Direct exposure for new construction listings
Promoted Communities is specifically designed for discoverability — offering builders the opportunity to increase online exposure for new homes and communities. Buyers see your new construction communities prominently featured and displayed within their search results and on the map view alongside resale.
The listings are designed to capture details unique to new homes, including exterior design options, floor plans, home and lot status, specs, plan and lot pricing, community details, sales office hours and more. In addition to sharing spec homes, you can also share buildable plans so home buyers can consider building a home with you. Once shoppers find a home they’re interested in, they can connect with you via a dedicated Contact Builder email lead form or through a direct link to your website, view community driving instructions and more.
The Promoted Communities platform also includes:
- Community Pages
- Builder Profiles
- On-Site Tour Booking
- Access to Inline Community Preview
- Lot Availability
- Builder Dashboard (including Content Completion and Customer Satisfaction reports)
- New Home Feed
Enhanced search experience for home shoppers
In addition to the rich details home shoppers want, Promoted Communities provides a better browsing experience on both desktop and mobile, making it easier to find and explore your communities. Home buyers expect immediate access to real estate, services and information — and that’s anytime, anywhere and on any device. During their home search, 95% of prospective buyers use online resources, and they use a variety of platforms to get there: web, mobile web and apps.*
With Promoted Communities, your listings are optimized for mobile to provide home shoppers with easy navigation and rich displays. Home shoppers also receive email notifications about the availability status of your inventory, open houses and more. These real-time updates engage buyers and can drive more of them to your sites, increasing your impressions, page views and leads — and keeping your brand front and center.
Get started with Promoted Communities
Contact us to learn more about the Promoted Communities platform, or visit our info page.
* Zillow Group Consumer Housing Trends Report 2023
Video: New Features for Promoted Communities
Take a tour of the updated listings for Promoted Communities.
Zillow’s remodeled Promoted Communities listings immerse shoppers in your homes and communities, giving them an easy-to-navigate search experience that’s rich with images and data. Watch this video overview of all the new features.
