MARKETING TOOLKIT

New Construction Buyer Mindset

Get to know your buyers.

If you “get” your buyer — what drives them, how they search for a home and what frustrates them along their journey — you’re a huge step closer to crafting an effective marketing plan to better solve their challenges. As part of that plan, understanding your buyer mindset puts you in the buyer’s shoes so that you can anticipate their needs and expectations and know that the right message will reach the right buyer.

Our consumer research shows that new construction buyers differ in significant ways from existing home buyers. We’re excited to reveal our 2024 Zillow Group Consumer Housing Trends Report, in which more than 1,900 new construction buyers revealed what they care about most when searching for homes. Download the report to help you better understand your buyer and their journey, including their wants and needs, decision-making process, and pain points when choosing a new construction home.