MARKETING TOOLKIT
Zillow’s comprehensive product suite helps you effectively market your homes and communities.
Promoted Communities
Displays new construction listings across Zillow, Trulia and Redfin, differentiates them from existing homes and connects the builder exclusively with interested buyers through a direct link to the builder’s website. All the features and tools below are available with Promoted Communities.
On-Site Tour Booking
On-Site Tour Booking provides an easy way of connecting high-intent buyers to builders. Potential buyers can request an appointment to visit a community directly on a Promoted Communities listing.
Builder Boost
Expands your reach to active buyers across Zillow, Trulia and Redfin until your inventory is sold out. Ads are customized to reach specific demographics at every stage of your community.
Boost + Precision Targeting
Retargets shoppers on Meta platforms such as Facebook and Instagram who are already searching for a home on Zillow and Trulia within your area.
Builder Dashboard
Provides performance data on Promoted Communities listings and Builder Boost advertising campaigns. The dashboard includes spend reports, content completion reports and customer satisfaction scores.
Builder Profiles
Allows builders to create a profile listing on Zillow to highlight their company, brand, services and customer ratings and reviews.
Builder Ratings & Reviews
Helps builders improve their online presence through online ratings and reviews that help attract and engage more high-intent home buyers.
Community Pages
Gives builders a single location to showcase their community and its amenities. Interested buyers can connect with the builder through a direct link to the builder’s website or contact form.
Inline Community Preview
Shows prospective buyers a builder’s individual available lots, streets and communities using dynamic overlays on top of actual lot maps.
Video Upload for New Construction
Uses video tours to increase exposure of listings, allowing builders to utilize their existing professional videos on their listings and community pages.
Zillow New Construction Advantage Program
Offers discounted rates on services such as interactive floor plans, web design, 3D color renderings, augmented reality, virtual tours and animations.