Videos You Can Shoot and Share Right Now

Whether home shoppers are looking at floor plans, décor ideas, neighborhood amenities or the lifestyle of their target city, videos will grab their attention every time. Videos are an increasingly popular way way to reach a target audience virtually, yet so many builders don’t use this powerful tool. It doesn’t take a huge investment to get started: With just a smartphone and some ideas you want to share, it’s easier than ever to create video content that engages new construction home shoppers.

Looking for inspiration? Check out this video of the Preserve at Turtle Creek from K. Hovnanian Homes.

https://vimeo.com/album/3420819/video/258307652

 Check out these ideas for videos you can shoot and share right now.

Home tours

Sure, kitchens and bathrooms sell houses, but why limit yourself to just those two areas? Your homes have so much more to offer, and brief videos can highlight all the best features. And don’t limit your videos to just listings; give buyers tips for identifying the right fit in a new construction home; room-by-room highlights; and community features.

1. Recorded video tours of homes shot on your smartphone and uploaded to the Zillow app
2. Enhanced Video Walkthroughs, professionally shot by your marketing team and uploaded to your listing via your Zillow representative
3. Zillow 3D Home tours, shot via iPhone for any spec, model or built home — as long as it has an address on Zillow

Getting to know the community

Attract buyers to your communities by sharing all the things that make it so special.

Review your favorite restaurants, parks and nature walks. Share lesser-known facts that people would love to know about your area. Elaborate on the lifestyle and culture they’ll enjoy when they choose your homes.

1. Our favorite places
2. Hidden treasures
3. Neighborhood nuggets: statistics, facts and trivia
4. Where to find the best …

Learning something new

People love being in on a secret, so share some compelling — perhaps even surprising — aspects of new construction they might not be aware of. Take the same opportunity to educate them about the value of new construction homes and what your business brings to the table.

1. Meet our team
2. Buyer testimonials
3. New construction question of the week
4. What’s going on in the local market

Ready to buy?

Buying a home is one of the biggest financial decisions a person can make, and they look to housing professionals like you for guidance every step of the way. Videos are a great way for them to start the process and learn how you, their builder, can help.

1. How to tell when you’re ready to stop renting
2. Questions to ask your mortgage professional
3. When you need a real estate agent to buy a new construction home
4. Tips for packing for a move

Keeping up appearances

Even though their new construction home comes with a warranty, buyers have a lot to keep in mind about being a homeowner. Show you care about them after the sale by sharing helpful tips and tricks.

1. Home maintenance tasks after one, five and 10 years
2. Testing paint colors
3. How to repair scratches and dings
4. Eliminating stains and odors

Adding videos to your marketing repertoire can help you attract, engage and connect with new construction home shoppers. Once you start offering videos on a regular basis — and promoting them on your website, Zillow Group listings, and social media platforms — you can start growing a target audience who can’t wait to see and share what you come up with next.