How Warmington Residential Competes With Resale Homes

Jennifer Jayne Bell, digital marketing and content manager for Warmington Residential, already included digital marketing as part of her strategy to reach online home shoppers. Analytics told her that 100 percent of her buyers found or researched their Warmington homes online. What Bell didn’t realize was that advertising with Zillow Group would do much more than simply reinforce Warmington’s online presence.

Through the Promoted Communities platform, Bell was able to showcase Warmington’s homes to increase brand awareness among prospective buyers, allowing the builder to more effectively compete with resale homes. Less than two months after debuting Warmington on Promoted Communities, a buyer made a point of letting the company know they found the home through Zillow Group.

After just a few months, Bell could track her ad performance and show her executive team how partnering with Zillow Group effectively drives leads to Warmington Residential communities and helps convert them to buyers.

Learn more about their results: