Who’s Buying New Construction? [Infographic]

Most home shoppers (64%) are potential new construction customers who have either set their sights exclusively on newly built homes or are open to buying one, whether it be their first or third home, their dream home, or a place to raise kids. So, how do you craft an effective marketing plan to reach this untapped audience of prospective buyers?

Our most recent data from the Zillow New Construction Consumer Housing Trends Report 2019 shows that new construction buyers boil down to two generations with different priorities: 

• Millennials who are more likely to be experiencing life-changing events — graduation, marriage, new jobs and kids — that often trigger a new home purchase
• Younger baby boomers who have already retired (or are approaching retirement) and are looking to buy newly built homes that suit their particular tastes

Download our infographic to discover who’s buying new construction and better understand how you can meet their wants and needs with a new-build home.