Outshine the Competition: Introducing the Zillow New Construction Advantage Program

With 76 percent of new construction buyers using an online resource in their search, it’s more important than ever that your listings — often your brand’s first impression on buyers — make a lasting impact. But it takes time and money to find, vet and negotiate rates with vendors who can help make your listings stand out from the competition and attract more home shoppers.

That’s why we’ve done all the legwork for you: Introducing the Zillow New Construction Advantage Program!

Through the program, Zillow customers — builders on the Promoted Communities or Promoted Homes platforms — can purchase products and services at a discounted or pre-negotiated rate from Zillow New Construction Advantage Program partners.

Improve your listing content

The Zillow New Construction Advantage Program provides access to select vendors who can help amp up your listing content and attract more potential buyers with products and services such as:

• Interactive floor plans and site maps
• Web design
• 3D color renderings
• Augmented reality
• Virtual tours and animations
• Ratings and reviews

Work with qualified vendors

Searching for vendors to help elevate your business is time consuming. That’s why Zillow has negotiated exclusive deals and discounts from hand-selected premier partners. As a Zillow builder customer, you can leverage these best-in-class vendors to make your listings shine — all while saving time and money.

With this launch, we are excited to announce our Zillow New Construction Advantage Program partners:

• Avid Ratings
• Builder Designs
• ECI Software Solutions
• O'Neil Interactive
• Rearview Advertising
• Utility Connect

For more information on each of our partners, please click here.

Stand out from the competition

The Zillow New Construction Advantage Program is exclusive to Zillow builder customers. Using program partners can give your content a boost and differentiate your listings from your biggest competition: resale homes.

How it works

1. Check out our list of vendors on the New Construction Resource Center.
2. Explore each vendor’s unique Zillow New Construction Advantage Program webpage to learn more about their offerings, and view their discounted or pre-negotiated rates.
3. Contact each vendor as needed.
4. Let the vendor know that you’re a Zillow builder customer so you receive the negotiated rate.

Interested in becoming a Zillow New Construction Advantage Program vendor or recommending a vendor to join the program? Contact us to get started!