Breaking Ground: Insights From Zillow’s Q3 New Construction Webinar

New construction has drawn plenty of new attention lately. In 2023, 42% of new construction buyers said they were not interested at all in existing homes when they started their search. That’s up 10 percentage points from 2021. 

To keep up with increased demand for new construction, Zillow recently detailed major initiatives designed to help you drive success in today's competitive market. In our Q3 webinar, industry experts Ali Webster and Qadra Evans covered three topics that could boost your business:

1. Expanding Exposure with the Zillow-Redfin Partnership

As the sole provider of non-MLS new construction listings on Redfin, Zillow is combining the audiences of both platforms, giving your listings unprecedented exposure. With new construction inventory playing a significant role in today's market, this partnership opens up new opportunities to reach a wider audience and generate more leads.

2. Enhanced Marketing with Listing Media Services

Listing Media Services (LMS) is a comprehensive media package that includes professional photography, virtual tours, and interactive floor plans. With quick scheduling and delivery options, LMS saves time and gives potential buyers an immersive digital experience that will set your listings apart from the competition.

3. The Power of Interactive Floor Plans

Interactive floor plans are revolutionizing the way buyers engage with your listings. Consider that 84% of new construction buyers said seeing a floor plan that fit their preferences was highly important, compared to just 67% of existing home buyers. By automatically placing listing photos on the floor plan, we can offer a better understanding of a property's layout and flow. This not only saves time for buyers but also increases engagement and interest in your listings. 

Learn more about how Listing Media Services works and what you can do to get started.