November 14, 2019
1 Minute Read
Zillow Unlock brought together an exclusive community of partners from the new construction, rentals and agent businesses to discover new ways of winning in our evolving industry.
Here are a few of the highlights from this inaugural event.
» Consumers are demanding more flexible, personalized housing journeys, and Zillow is fusing our rich property and user data with our service network of real estate professionals to meet these demands.
» Understanding the customer is fundamental to delivering service experiences. As customers become increasingly digital, savvy and able to take non-linear journeys that span online and offline, we need to understand their entire footprint so we can help.
» The current housing journey is fragmented, unreliable, full of redundancy and not flexible enough to accommodate real-world experiences. This creates friction and pain for our customers. While we can solve inefficiencies with technology, much of the journey still needs the counsel and expertise of great professionals like you.
» We’re combining the best of technology and humans to create fulfilling, seamless experiences for our customers and shifting our business models to align partner and customer success. With these initiatives, we’re setting a new standard for our industry and creating the future of real estate together.
The magic is not lost. Relive your Zillow Unlock experience with your teams!
Dr. Skylar Olsen, Zillow's director of economic research, framed the current housing market outlook for builders. Download her presentation here.
Senior Director of Customer Insights Laura Eddy explored the millennial vs. baby boomer buyer experience. Download her presentation here.
Builders, meet buyers.
82 percent of prospective buyers consider new construction.* Make it easy for them to find you – list where they’re looking.
*Zillow New Construction Consumer Housing Trends Report 2025
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