Zillow’s New Look Reflects Our Mission to Simplify the Journey Toward Home

The buyer, seller, homeowner and renter experiences have always been the beating heart of Zillow’s world, and those consumers now get a new look and feel on Zillow. We’re still the brand that people love and trust, but we’re aligning their experience and our brand identity to reflect our mission of making their home journey simpler and more efficient.

Today, Zillow users will experience more immersive home photos, a simplified shopping experience with straightforward navigation — even a modern, updated logo and new illustrations that reflect a simpler pathway home.

A new visual style that’s easy, clean and modern

We designed the new visual elements of Zillow’s flagship brand identity — logo, color palette, illustration and photography style, and brand tone — to express how Zillow streamlines the journey to home.

The new Zillow logo was inspired by a signature, which is the culmination of every successful home transaction. Our photography and illustrations draw from the new logo and add a sense of warmth and whimsy.

We’re also excited to introduce a new television advertising campaign that shows how Zillow is transforming the way people buy, sell and rent homes. The campaign builds on our history of emotional and personal storytelling around the challenges and various pathways to finding a new place to call home. Our new ads celebrate the joy of real people not just finding but getting into a home they love. Watch our newest commercial below, and view all of our new campaign spots here.