Unlock even more success
with Best of Zillow
With the Best of Zillow program, you can get recognized for excellent performance — and rewarded with exclusive connections and opportunities. Ready to become the best of the best?
Not a Zillow Premier Agent partner yet? Get started
Get the props — and perks — you deserve
Gain access to benefits that will strengthen your brand and grow your business — available only for Best of Zillow agents.
Stand out with the Top Agent on Zillow badge
Agents and teams that achieve Best of Zillow status get a special digital badge added to their profiles — so customers know you’re the best.
Connect with serious buyers and sellers
Get early access to previously sold-out zip codes and connect with our highest-intent leads.
Be among the first to know about products and events
Participate in innovative pilots, score priority access for exclusive networking events and get advance notice when ShowingTime+ products launch in your market.
Your personal Best of Zillow Report
Your report gives you complete visibility into the six metrics used to determine Best of Zillow status. Check it monthly to monitor your performance and take advantage of features including:
- Real-time updates to all six metrics
- Specific targets and insight into how you’re tracking towards them
- Visibility into your progress from the previous month
Tools and training for getting to the top
Working towards Best of Zillow status? We’re your partner to help make it happen. Reach your goals with these resources.
Understand the program
Learn about the six metrics that determine Best of Zillow status, and why achieving it should be your goal.
Sharpen your skills
Discover tools and tactics that are key to achieving Best of Zillow status on Zillow Academy.
Track your progress
Use your personal Best of Zillow report to keep tabs on your performance and build an action plan.
Best of Zillow Premier Agent partners on the Real Estate Team OS Podcast
Hear from top-performing agents, including a few of our very own Best of Zillow Premier Agent partners, in a podcast series designed to help you start, grow, and optimize your business.
Laurie Finkelstein Reader on operationalizing people over profits
Get insights into non-negotiable aspects of your culture and standards in support of relationships, referrals, and revenue.
Veronica Figueroa on starting or joining a team
Get insights into shifting to a culture of standards and accountability, starting a team, and joining a team.
Jeremy Larson with 2 paths for a top agent
Get insights into whether, when, and how to start a team and to leave sales production for leadership full time.
What agents are saying
“Best of Zillow provides clear tools and metrics that we use to coach and train our agents. As a team leader, it allows me to better manage my organization and identify where we can improve, both collectively and individually, to meet and exceed expectations.”
Levi Rogers | The Levi Rogers Real Estate Group | Zillow Premier Agent partner since 2011
Frequently asked questions
- What is Best of Zillow?
Best of Zillow is a status earned by Zillow Premier Agent partners who go above and beyond for customers and demonstrate exceptional performance from the very first connection call through closing a successful transaction. Agent and broker partners who have earned Best of Zillow status unlock exclusive opportunities to enhance their brand, expand their share of Zillow connections, participate in exclusive partnership opportunities, and unlock new ways to engage with customers and enhance their bottom line.
- Why are you changing the Best of Zillow program?
We’re evolving Best of Zillow to better serve you, our agent partners. In 2021 we made changes to Best of Zillow in an effort to better recognize agents that share our obsession with providing the best experience for home buyers and sellers. Since that change, we learned from our partners that there were some challenges facing the program, including lack of transparency in performance metrics, as well as rewards that don’t inspire progress and did not provide a clear path towards achieving Best of Zillow status. This feedback was critical to driving additional changes to the program to ensure that, at its core, Best of Zillow truly delivers on its objective.
This new evolution of the Best of Zillow program leverages a more simplified model, focusing on metrics that have the highest correlation to successful conversions. It also introduces exciting new rewards (like a digital badge for your Zillow profile!) and delivers more transparent reporting. Together this positions our agent network on a clearer and more actionable path toward success.
- What is different in this new version from the current version of Best of Zillow?
Best of Zillow will continue to be the status used to recognize agents with a proven track record of helping customers successfully find and buy their next home. After listening to feedback from our partner community, we've improved the way we assess performance for Best of Zillow.
Previously, the way we assessed Best of Zillow status took into account a number of metrics and we surfaced the five most important ones in your Best of Zillow Report. However, beginning in May, we’ve streamlined the metrics used to determine Best of Zillow status down to the six key metrics that our data shows are the most important to driving more successful conversions. This shift removes the guesswork from what you need to focus on and how you can get there. Starting May 16, all six metrics will be reflected in an updated Best of Zillow report creating an experience that is 100% transparent, actionable, and acts as a blueprint for success.
Key updates:
- Best of Zillow status will assess your performance in six key metrics most correlated to successful conversions. These include: Answer Rate, ALM Appointment Rate, Show Rate, Conversion Rate, CSAT, and CRM Usage.
- The Best of Zillow Report has improved to reflect your performance in all six key metrics resulting in 100% transparency into your path towards Best of Zillow status.
- We’re introducing updated rewards to deliver more of the things that matter to you — including a digital badge for your agent profile.
- Zillow Academy will continue to be your one-stop shop for coaching on how to achieve Best of Zillow status.
- Why should agents care about earning the Best of Zillow status?
Agent-centric benefits include:
- A digital badge on your Zillow profile to help you build a personal brand that stands out from the rest!
- Agents who achieve Best of Zillow receive advance notification and priority outreach that ShowingTime+ products are launching in their markets.
- Opportunities to connect with our highest intent-leads.
- Automatic prioritization the moment new inventory opens up in a previously sold out zip code, allowing us to offer even more growth opportunities to our Best of Zillow partners.
- Eligibility to participate in pilots, business innovations, events and networking opportunities
Earning Best of Zillow status shows that an agent or team has a strong culture of being dedicated to the customer and supporting them throughout their home journey.
- How do I earn the Best of Zillow status? What are the requirements?
We’ve streamlined the way that we assess Best of Zillow performance down to a total of six key metrics. These metrics were selected based on their correlation to conversion, meaning, the more you work toward achieving Best of Zillow, the better positioned you’ll be to convert buyers and sellers. Performance towards Best of Zillow and in each of these six key metrics can be found in your Best of Zillow Report. While your Best of Zillow status is assessed on a monthly basis, performance in each metric is assessed and refreshed daily.
The six key metrics to focus on include:
- Answer Rate: Measures how often you’re answering the phone to engage with new connections within the last three months.
- ALM Appointment Rate: Assess how often you’re asking for the appointment during the first connection call within the last three months.
- Show Rate: Accounts for how many contacts you’ve moved into “Showing Homes” status in the Zillow Premier Agent app.
- Conversion Rate: Recognizes agents that help customers complete their journey from connection to close over the last 12 months.
- Customer Satisfaction (CSAT): Measures customer service based on customer feedback from survey responses.
- CRM Usage: Assesses the frequency in which you’re using the Zillow Premier Agent app (or third party CRM integration) to move clients from connection to close.
The target for each metric is available in your Best of Zillow report, along with your individual scores, and you can read more about these metrics here.
- When will these changes happen?
You will be able to see how you’re performing under the new Best of Zillow in your Best of Zillow Report starting May 16.
- How can I use the Best of Zillow report?
Remove the guesswork! The Best of Zillow Report provides 100% transparency into where you need to focus in order to earn Best of Zillow status. The updated report will provide agents with insight into their performance at each key metric as well as their progress toward Best of Zillow.
Additionally, team leaders can see their overall team performance as well as that of individual agents on their team to better understand who on their team is performing at a Best of Zillow level and who has opportunities for improvement. Agents also get recommendations for focused training and development content to support their progress toward achieving Best of Zillow status directly from the report. Read more on how to use the Best of Zillow report here.
We recommend checking your Best of Zillow report at least once a month. That way you can see how you are performing against the target numbers that inform your Best of Zillow status, and have the ability to see your progress month over month for every metric.
Key Features of the Best of Zillow Report:
- Includes your specific target for each metric and how you’re tracking toward that goal
- [New] Gain visibility into how your performance compares to the previous month for each metric
- [New] Compare your performance against that of your team
- Links to training embedded within the report creating actionable ways to level up in any area
- [New] Additional timestamps throughout the report to know exactly when your scores were calculated
- How will customers be able to find a top-performing agent?
In addition to referring to reviews and past sales, agents that achieve Best of Zillow status will receive a digital badge on their Zillow agent profile that indicates that they are a top-performing partner. Use this in your conversations with new and existing clients to reinforce the excellence of your brand and your commitment to delivering exceptional customer experiences.
- What is Zillow Academy?
Zillow Academy is an on-demand interactive learning platform that you can leverage at your own pace. You may have used our previous training platform, the Agent Learning Hub. The expanded available courses in Zillow Academy offer best practices to help agents succeed, inspired by the strategies of our most successful Zillow Premier Agent partners.
Make each transaction seamless
One integrated, stress-free transaction. That’s what you and customers can expect when you take advantage of these additional offerings, from the Zillow name customers know and love.
Access fast, reliable financing with Zillow Home Loans
Zillow Home Loans (NMLS# 10287) has a variety of loan options with competitive rates and fees, down payment options, and will cover the appraisal cost for your clients¹. Work with a top-rated² loan officer that provides real-time updates at every step.
Meet buyers sooner with Real-Time Touring
Real-Time Touring streamlines the scheduling process to connect Best of Zillow partners with high-intent customers — so you can get to your first appointment faster.
Elevate your brand with ShowingTime+
Make your listings stand out — and ultimately win more business — with powerful products from ShowingTime+. Best of Zillow partners receive advance notice to product launches in their market
Ready to become the best?
¹Offer available on initial appraisal for purchase and refinance transactions only, where an appraisal is required by Zillow Home Loans. Appraisal must be ordered by Zillow Home Loans. Appraisal fee will not be charged to borrower when the loan closes with Zillow Home Loans. Appraisal fee may appear as a loan cost on loan disclosures. Offer does not apply to any subsequent appraisal, including re-inspections, desk reviews, etc. Zillow Home Loans, in its sole discretion, reserves the right to change or end promotion at any time.
²Average 4.8/5.0 stars based on actual customer reviews.
