Building Your Brand

Successful agents know you need to build trust to convert contacts into sales. That’s where your personal brand comes in. Your brand highlights your professionalism and broadcasts your personality, helping prospects see you as a trusted guide for their home-buying or selling journey.  

In this section we’ll help you apply best practices to create a standout agent profile on Zillow and Trulia. We’ll also outline how you can leverage Best of Zillow to grow your business.

Optimize your agent profile  

Traffic to Zillow Group's mobile apps and websites reached 221 million average monthly unique users in the first quarter of 2021*, and that makes your agent profile an invaluable place to showcase your personal brand and put your best foot forward. Additionally, we send home shoppers a link to your profile when we connect you with them, so your profile helps your connections decide if they want to keep working with you.

Start turning your connections into clients and reviews into revenue with these profile best practices:

• Showcase your success: Provide proof of your excellence by uploading your active listings and past sales, as well as requesting reviews at every stage of a transaction. These show prospects that you’re an active and accomplished professional with a record of success.
• Highlight your professional credentials: Validate your real estate license, business name and contact information — including links to your website and active social media accounts — so buyers and sellers can easily learn more about what it’s like to work with you.
• Show off your personality in a profile video: Show home buyers and sellers who you are, what your experience is and why clients like working with you. If a photo is worth a thousand words to prospects, a video is worth infinitely more.
• Update your service areas: This is a great way to increase your visibility when prospects leverage the Zillow Agent Finder to search for an agent in your area. Be sure to add all the neighborhoods, cities and counties where you work.
• Refine your professional bio: Show off your unique goals, approach and personality. Help potential buyers and sellers see what kind of work you’re passionate about, why you’re good at it and why you’re the right agent for them.

The more your profile helps home buyers and sellers get to know you, the more comfortable they’ll feel reaching out.

Become Best of Zillow

Zillow is committed to meeting the evolving expectations of home buyers, sellers and agents. We want the millions of prospects searching for homes on our sites to have an exceptional experience every time we connect them with a Zillow Premier Agent partner, and we want to help you close more transactions.

With Best of Zillow and the Best of Zillow report, we provide insight into how home shoppers feel about their experience with you, among other valuable metrics, which helps you see your unique strengths and opportunities for growth.

Best of Zillow looks at three key areas:

• Customer experience: Your customer satisfaction score and work with rate; this metric supports you in delivering outstanding experiences for customers during the home-buying journey. 
• Agent performance: A historical transaction performance snapshot of past sales closed and conversion rates with Zillow connections. We take market averages into account to get an objective view of your performance in your market.
• Operational readiness: Measures leading indicators of partner readiness to take on customer connections and grow with Zillow.

Each category highlights the key metrics that help to inform your Best of Zillow status. Zillow Premier Agent partners who reach Best of Zillow gain great business-driving benefits, including:

• An additional 20 percent boost of their existing ad bonus to assist them in reaching more customers.
• Early access when new inventory becomes available at the start of each month, helping them remain competitive in their market.
• Customized training and learning courses from an advisor who provides one-on-one strategic planning, coaching and tailored resources to help grow their business.

*Source: Google Analytics and Adobe Analytics