Converting Your Leads and Connections

My Agent and the Zillow Premier Agent app are the keys to converting your leads and connections into clients.

From the moment you pick up the phone to speak with a new connection, the Zillow Premier Agent app helps you provide them with outstanding service across our network of sites. It also empowers you with actionable data and insights about the homes your clients love.

Build relationships with My Agent

When we connect you with a lead live by phone, we automatically create a 30-day My Agent relationship between you and that connection. This is important because, in the 30 days after a lead contacts an agent, they return to Zillow an average of 27 times and visit 77 property-listing pages — and an active My Agent relationship transforms their experience.

For all other leads you receive through Zillow Premier Agent, you can easily initiate a My Agent relationship by sending them an invitation through the app on desktop or mobile.

An active My Agent relationship helps you deepen your connection with your client. Here’s how:

• Exclusive branding on our sites: You become the only buyer’s agent visible on the listings your clients view across our network of sites.
• Easy communication, right from our listings: Your clients can contact you right from the home listings they love or want to see in person.
• Standout branding in their inbox: Your photo and contact info appear exclusively on every email update we send your clients about their saved home searches.
  • Insights into what they really want: We provide invaluable info about the homes your clients view, save, and search for on our sites — so you can show them more homes you know they’ll love.

The Zillow Premier Agent app

The Zillow Premier Agent app is made to unlock the full potential of your leads and connections.

Beyond helping you manage your valuable My Agent relationships, the app enables you to expand your pipeline and stay on top of your to-dos, from the first connection through closing.

The Zillow Premier Agent app helps you:

• Tap into actionable insights: Leverage the power of artificial intelligence to text your clients with home recommendations based on their behavior on our sites.
• Streamline communications: See all your text messages, emails and phone calls in one place, plus tasks and reminders so you never miss a beat.
• Organize your contacts: Easily segment and search all your leads by where they are in the home-buying process.
• Speed transactions: Streamline your transactions through closing with dotloop integrations that help keep everyone on the same page.
• Gain insight into your business: Discover how clients really feel about their experience with you, and position yourself for success with our customer experience and ROI reporting.
• Manage your business on the go: Download the Zillow Premier Agent app for iOS and Android to put all of this power in your pocket. Enable your phone’s push notifications to receive instant alerts about your connections and leads, plus reminders when you need to take action.

Managing a team 

Zillow Premier Agent also offers powerful tools for teams. Start by building a team profile to quickly create a presence on Zillow and Trulia. Your profile is a high visibility destination where home buyers and sellers can learn about your team members and your unique offerings.

As a team leader, you also get protected access to features in the Zillow Premier Agent app on desktop and mobile that help you:

• Create rules to route every new lead to the right agent at the right time
• Keep team members accountable for timely follow up
• Analyze each team member’s performance

Learn more in our team guide.