Enhanced Markets Resource Center
On this page, you can find key information and educational materials to help you succeed as an Enhanced Market partner, including resources on Zillow Home Loans, Follow Up Boss, and Real-Time Touring.
We’re here to support you and your clients through every step of the transaction
Zillow’s Enhanced Market approach focuses on:
Excellent Service
Our priority is delivering exceptional service to our shared customers, eliminating pain points from the home buying experience.
Closer Partnerships
We aim to form a closer, mutually beneficial partnership with you, our Enhanced Market partners. This includes access to high-intent connections through Zillow Home Loans and Real-Time Touring, along with designated support from experienced loan officers and advisors.
Find the resources you need to help you succeed
Getting to know Zillow Home Loans
Learn the basics of Zillow Home Loans so that you feel comfortable introducing your clients.
Transferring clients to Zillow Home Loans
Understand how and when to introduce Zillow Home Loans Interested Connection clients to Zillow Home Loans.
Connecting with high-intent customers with Real-Time Touring
Unlock the value of quickly meeting with clients face-to-face with these Real-Time Touring resources.
Zillow Home Loans is committed to partnering with you every step of the way to make it to closing with confidence
Designated team of loan officers
Work with top-rated¹ loan officers with a 99% close on time rate².
Agent-centric innovation
We are building a dedicated agent experience through technology and exceptional service.
Laser focus on closing
Buyers who meet with a Flex agent transact at a 1.9x rate when they also connect with Zillow Home Loans.3
Get started by leveraging these resources for you and your client to get a better understanding of Zillow Home Loans:
Zillow Home Loans Overview
A comprehensive client guide to Zillow Home Loans
Working with Zillow Home Loans
Best practices for introducing clients to Zillow Home Loans
Your dedicated home buying team
A client guide to the Agent and Zillow Home Loans partnership
Here's what other agents have to say about Zillow Home Loans
“To have a lender like Zillow Home Loans that is able to integrate seamlessly into our larger team is amazing. They've won over our team.”
“Our loan officer was great with communication throughout the entire process from beginning to end. Honestly, the deal couldn’t have gone smoother.”
Learn even more about the benefits of Zillow Home Loans here.
Wide ranges of options to suit many unique needs.
3% minimum down payment
Fixed rate options
PMI required with <20% down
Wide ranges of options to suit many unique needs.
3% minimum down payment
Fixed rate options
PMI required with <20% down
Wide ranges of options to suit many unique needs.
3.5% minimum down payment
Fixed rate options
PMI required with <20% down
Wide ranges of options to suit many unique needs.
0% minimum down payment
Fixed rate options
PMI required with <20% down
Wide ranges of options to suit many unique needs.
20% minimum down payment
Fixed rate options
PMI required with <20% down
Wide ranges of options to suit many unique needs.
3% minimum down payment
Fixed rate options
PMI required with <20% down
Transferring Clients to Zillow Home Loans
Easily transfer your clients and track your progress
With the Premier Agent app, you can seamlessly transfer clients to a Zillow Home Loans loan officer and track your team’s Engaged Transfer Rate and Zillow Home Loans Contact Rate. This report provides visibility into the complete agent transfer process, from connections to funded loans.
Learn how to identify the right time to bring up financing and transfer your clients seamlessly to Zillow Home Loans with these helpful resources:
Ways to Discuss Financing with Clients
Best practices and framework for discussing financing
Zillow Home Loans Pipeline Management
Step-by-step instructions on exporting Zillow Home Loans transfer data
Flex Performance Standards
Overview of the performance expectations for Enhanced Markets partners
Real-Time Touring Resources
Connect with high-intent customers, get to your first face-to-face appointment faster and save time with Real-Time Touring.
Connect with High-Intent Customers
Movers who request a tour convert to buyers at 3X the rate of other actions on Zillow. Real-Time Touring streamlines the touring experience so you can can meet them faster.
Designated team of loan officers
Real-Time Touring skips the live transfer and gets customers routed directly to you, getting you in front of customers faster.
Agent-centric innovation
Streamline your scheduling with our ShowingTime integration that lets you schedule tours directly from the Zillow Premier Agent app.
Learn more about the value of Real-Time Touring with these resources
Handout: Real-Time Touring for Partners
Cheat Sheet for Working Touring Connections
Learn even more about the benefits of Real-Time Touring here.
Discover the Enhanced Market Learning Plan, a comprehensive program covering all Zillow Academy courses focused on Enhanced Markets.
Zillow Home Loans Overview and Transfer Process
Learn about the value of Zillow Home Loans, how it can benefit you and your clients, best practices for discussing financing with your clients, and how to transfer clients who are ready to connect with a loan officer.
Preparing the Buyer for Financing & The Transaction
Learn how to approach the financing discussion, how and when to connect the buyer to a lender, and the agent’s role between the buyer and lender from Zillow Premier Agent partner and Agent Advisory Board member, Mike Hills.
Real-Time Touring Training
Learn about the benefits of receiving high intent leads via Real-Time Touring. You’ll also learn about program requirements, and how to manage Real-Time Touring appointments from within the Zillow Premier Agent app.
¹Average 4.9 stars based on agent satisfaction with Zillow Home Loans loan officers. Average 4.75 stars based on customer reviews.
²Close-on-time rate reflects purchase transactions across loan types, excluding new construction. Delays due to third parties are excluded from calculation.
3Measured by transaction rate of connections who have met with their Flex agent and entered the ZHL funnel, in comparison to those who met with their Flex agent but did not enter the ZHL funnel. Measured by transaction rate of connections who have met with their Flex agent and entered the ZHL funnel, in comparison to those who met with their Flex agent but did not enter the ZHL funnel. Includes home purchases in Enhanced Markets live as of 6/1/24 that connected with Zillow partners and closed their transaction before 2/28/25. Zillow does not guarantee that working with a Flex agent and Zillow Home Loans will result in a closed transaction.
