Amplify Your Brand on Zillow

Frequently asked questions

What is the difference between the free Agent Profiles and premium Agent Profiles on Zillow?

While any agent can create a free Agent Profile on Zillow, the exclusive premium features gives you a major advantage. With custom branding, curated media, and featured sales, it turns a basic profile into a powerful first impression—one that builds trust and highlights your expertise from the very first click.

Are the premium features available to everyone?

No, they are only available to select agents.

I’m having trouble uploading my logo. How do I optimize my logo for the circular display?

We use a circular crop for logos, similar to profile pictures and icons. If your logo gets cut off or doesn’t fit well, follow this guide to make sure it looks professional on your Zillow profile.

Best results come from:

• Centered, symmetrical logos
• Icon-only or monogram versions
• Logos without extreme width or height

Rectangular or edge-to-edge logos will be clipped in the circular format.

To prepare your logo:

1. Check your brand guidelines for logo usage rules, clear space requirements, and approved logo versions (like icon-only or centered).
   
2. Contact the owner of your organization’s brand assets and ask for:
   • A centered, simplified, or icon-only version of the logo
   • A high-resolution file (e.g. PNG, JPG) to preserve quality when resizing
     
3. Start with a Facebook-ready logo. These logos are typically formatted with the right spacing to fit within a circle. Visit your brokerage’s Facebook page, download the profile image, and try uploading that file to see if it fits better.
   
4. Prepare the logo for circular cropping:
   • Open your logo in an image editing or design tool such as Canva, PowerPoint, Google Slides, or Adobe Photoshop.
   • Align the logo in the center of a white or transparent square canvas. If your logo has a colored background, try matching the color with an eyedropper tool.
   • Make sure there’s enough space around the logo so nothing gets cut off by the circular crop. A good rule is to leave 10–20% padding.
   • Save the new version as a high-resolution PNG or JPG file. Save as PNG to maintain a transparent background.
     
5. Use a high-quality image. We recommend:
   • Aspect ratio: 1:1
   • Minimum size: 68 x 68 pixels
   • Format: PNG or JPG
   • Avoid low-resolution or pixelated images

How do I optimize my photos for the media slideshow?

Images in the media slideshow use a fixed rectangular, landscape crop. For best results, use high-resolution, landscape-oriented photos (wider than tall) with space around the subject to avoid important parts being cropped. Avoid images that are too small, low-quality, vertically oriented, or square, and keep key content away from the edges to prevent it from being cut off.

To prepare your photos:

1. Use a landscape (horizontal) image with a 16:9 aspect ratio, which is commonly used for slideshows, presentations, and online videos.
   
2. Make sure your image is high-quality. We recommend:
   • Minimum dimensions: 800 x 450 pixels 
   • Maximum dimensions: 13,300 x 7,481 pixels
   • File type: JPG or PNG 
   • File size: under 25 MB
   • Tip: Avoid screenshots, images with lots of text, especially near the edges, and square or portrait-oriented photos.
     
3. Add space around your subject. If you’re uploading a headshot, team photo, or anything with a focal point, center the subject and leave extra space around it so nothing gets clipped.
   

Still unsure? Try resizing your image in a free tool like Canva, Google Slides, or PowerPoint. Many allow you to set exact dimensions and add spacing before exporting.