Streamline home touring with Zillow’s Touring Agreement
According to the NAR settlement, agents must have a written agreement with buyers before a home tour. Use Zillow’s Touring Agreement, which adheres to state-specific requirements and has been shared and adjusted based on regulator feedback, to ensure a smooth first tour.
Remember to consult with your broker before using any new forms.
An integrated experience
During the pilot, buyers who signed a Touring Agreement were 13.4% more likely to keep working with the agent they connected with than those who didn’t.
New & effortless process
Zillow helps you take care of the documentation from the start, enabling you to focus on impressing buyers and showcasing your unique value with each connection.
Enhanced buyer trust
Lean on Zillow’s reputable brand to facilitate a seamless handoff, building trust with home shoppers through a streamlined process.
Smooth transition to new standards
Seamlessly integrate Zillow’s Touring Agreement into your connection flow, guiding you to educate buyers on services during face-to-face meetings.
How it works
Zillow’s Touring Agreement is an optional, non-exclusive agreement between the potential buyer and agent. It creates the opportunity to have a conversation about your services early on, strengthening your relationship.
The buyer experience
For partners who activate the Touring Agreement, when potential buyers schedule a tour, they are offered the Touring Agreement as a seamless part of the process. They can also opt to sign in person.
The agent experience
As part of the Touring Agreement activation you decide whether you want it automatically or manually sent to buyers when they are scheduling a home tour.
Effortlessly adjust to industry changes
Set up your Touring Agreement today.
Here are some more helpful resources
Prep for success
Access dedicated courses on the NAR Settlement, Touring Agreement, and Best Practices for securing a Buyer’s Representation Agreement to get up to speed.
Simplify NAR compliance
Stay ahead of the curve. Learn more about the specifics of the NAR settlement and find your state’s Touring Agreement.
Stay in the know
Stay up to date on industry changes in light of the NAR settlement. Check out our help center for activation instructions and additional FAQs.
Frequently Asked Questions
Here’s everything you need to know about Zillow’s Touring Agreement.
- Why has Zillow created a Touring Agreement?
Zillow is fully committed to helping agents and buyers navigate industry changes following the NAR settlement. The Touring Agreement was created to provide potential buyers and agents a solution to get to their first tour with a signed agreement in place. We believe there should be a conversation about working together longer term – including compensation – after the buyer and agent have a chance to meet.
- Is it mandatory for participating agents to use Zillow’s Touring Agreement?
No, Zillow’s Touring Agreement is optional. The Touring Agreement was developed to provide agents and potential buyers an easy and frictionless solution to have a written agreement in place prior to touring a property.
In order to use the Touring Agreement, the team leads need to activate it for their teams first, then their team members need to finalize setting it up. Remember to consult with your broker before using any new forms.
- Is the Touring Agreement the same as an Exclusive Buyer Agency Agreement?
No, the Touring Agreement allows you to take a tour for no compensation and does not include representation of the buyer in the purchase transaction. It’s meant to be a solution for buyers and agents to get to the first tour and then from there, have conversations about additional compensated services to assist the buyers on their home-buying journey.
- How and when is the Touring Agreement presented to the buyer?
In the states where the Touring Agreement is live, on teams where the team leads has activated it, agents can choose to have it automatically sent to all their tour connections (customers who clicked “Request a Tour”), or manually send it after each tour connection call. Buyers will receive an email from Zillow with the agent’s signed Touring Agreement once the agent accepts the tour, prompting them to sign it. After signing, the agent and their team lead will receive a copy of the signed agreement, and the buyer will receive a confirmation email with additional information and next steps.
- Why is there a 7-day period covered by this Touring Agreement?
This agreement is limited to touring activities and ends after 7 days after the buyer signs. The 7-day period was determined to allow for some flexibility in scheduling for the agent and buyer. This window ensures that in most cases, the agreement would not expire before the actual tour occurred. It also serves to prevent the same buyer and agent from having to sign new agreements for each new home tour within that week, enables buyers to schedule tours days in advance, and accounts for standard reschedules (which typically occur within 5 days).
- Does the Touring Agreement meet my state’s regulatory needs?
We drafted these agreements to reflect differences in state regulations and with state-specific compliance in mind. They have been shared with state regulators and we have incorporated feedback if provided. If you have questions or concerns about the specific requirements in your state or any particular transaction, please consult your broker, legal counsel, or state regulator.
- Can agents edit the Touring Agreement?
The editable fields of the Touring Agreement are the Brokerage’s name, Agent’s full name, Agent’s license number, and date fields in the form.
- How is Zillow educating buyers about the changes post NAR settlement, the value of a buyer’s agent and the Touring Agreement?
Zillow provides buyers with information about what a Touring Agreement is, and answers to frequently asked questions that they can review when they receive the agent’s signed Touring Agreement.
Once the buyer signs the Touring Agreement, Zillow will send them an email with more information and resources such as this blog to guide them on next steps.
Zillow is also educating buyers about the NAR changes and the value of working with a buyer’s agent through social media posts and other consumer resources such as this page and other communications.
- Where can I learn more about the NAR settlement?
Check out this Zillow Academy course that provides an overview of the NAR settlement, along with key takeaways from Zillow Agent Advisory Board Members.- How do I introduce the conversation about additional services and buyer representation agreements?
Check out this Zillow Academy course where Zillow Agent Advisory Board Members share their best practices on how to evolve the conversation from a Touring Agreement to a long-term agreement.
