In the next three years, 72% of recent renters say they plan to move again. So if there’s one word that should be on every property manager’s mind, it’s retention.

That’s one of the latest insights from Zillow’s quarterly rentals webinar led by Zillow Chief Economist Skylar Olsen and Senior Population Scientist Manny Garcia. Data from Q4 2023 indicates rent growth is slowing while concessions rise, digital demands increase, and affordability challenges persist for renters who may want to buy.

Watch now to see how shifting renter behaviors and new cost burdens can inform strategies to attract and retain residents in today’s market.

Topics by timestamp:

3:42 – Surveying inflation trends and the U.S. economic landscape

9:40 – Month-over-month rent growth slows

14:50 – Renter concessions surge in many metros

19:29 – New unit construction vs. new unit completion

26:36 – Rent affordability finally improves

27:53 – Renters on the move

41:04 – What renters want

46:43 – A breakdown of current rental costs

Want more insights like this? Register for our next rentals webinar here.