53,000+ renters told us what matters now
This year’s Consumer Housing Trends Report reveals hundreds of surprising new insights on how renters search and decide, plus practical ways to transform the research into smarter marketing strategies in 2027.
A glimpse of what’s inside:
A glimpse of what’s inside:
What renters expect from your listing
The details renters consider essential can vary by nearly 30 points depending on property type. Learn where the biggest differences show up.
The opportunity behind co-shopping
Most recent renters involved someone else in their search. Find out who’s weighing in and how you can adapt.
When and why renters use AI
Renters are turning to AI throughout their journey, including for home recommendations. Learn the most popular AI use cases and what it all means for your listing content.
Which renter must-haves are losing ground
One long-standing priority has dropped by double digits in just three years. Find out what’s becoming less essential and what renters value instead.
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