Turn every listing into a 3D experience
Zillow supports multiple 3D touring paths so you can choose the solution that fits your portfolio, budget, and goals.
How 3D tours give you the edge
28%
more page views with any 3D tour, on average¹
1.33x
more shares, on average, for listings with a Zillow 3D Home tour²
57%
of renters want at least one advanced media feature, like 3D tours or drone imagery³
¹ Zillow Internal data for paid listings with Zillow 3D Home or 3rd party 3D tours using Packages or Pay Per Lease products, Jan. 2025 – Dec. 2025.
² Zillow Internal data for paid listings using Packages or Pay Per Lease products, Jan. 2025 – Dec. 2025.
³ Based on the Zillow Rentals Consumer Housing Trends Report (CHTR) 2026.
Deliver 3D tours your way
Zillow 3D Home®
Simple to capture with no hosting fees, our Zillow-native option offers immersive 3D tours and floorplans.
- Sharper image quality: AI enhancements improve color fidelity, brightness, and fine detail across every panoramic image.
- More immersive navigation: Renters can click directly within the tour to move naturally through the space.
- Privacy is built in: Using AI, faces and license plates are automatically detected and blurred. You may also manually blur other elements of the images, such as diplomas and documents.
Already have a 3D tour provider?
In addition to Zillow 3D Home tours, we continue to support virtual tours from dozens of other companies.
Learn moreHave media credits?
Redeem now* to access professional photography, 3D tours, floor plans, and other listing media designed to help highlight your properties and attract more renters.
Book with Zillow Media Experts*Media credit options apply for partners on Premium ($350), Signature ($550), and LeaseUp ($770) packages.
Let’s talk 3D
Whether you’re starting fresh, looking to optimize, or have questions, we can help you find the right 3D tour solution.
FAQs
- What is Zillow 3D Home?
Zillow 3D Home is a virtual-tour and interactive-floor-plan solution that lets real estate professionals capture, create, and share immersive home experiences for buyers and renters. It combines a mobile capture app with supported phone or 360°-camera hardware, then publishes rich listing media that helps viewers understand a home’s layout and move through it remotely.
- Why add a Zillow 3D Home tour to my rental listings?
Virtual tours provide an immersive experience for consumers to understand a property. On Zillow Rentals, multifamily listings with a Zillow 3D Home tour receive, on average, 14% more page views and 1.33x more shares* than listings without one. Zillow Rental’s 2026 Consumer Housing Trends Report also found that 57% of renters feel it’s essential for a listing to include at least one advanced media feature like drone photography or 3D common area tours.
- Are there any fees to use Zillow 3D Home?
Zillow 3D Home is free to use and has no hosting fees. Users creating a Zillow 3D Home virtual tour and interactive floor plan will require a compatible 360 camera and stand, and may incur separate costs if a third-party photographer is used to capture the media.
- Can I use a Zillow 3D Home tour outside of Zillow (website, email, social)?
Yes, you can use the Zillow 3D Home to market your current listing anywhere. Every tour includes an unbranded link and embed code you can use on your own property website and in both email and social campaigns.
- How do I capture a Zillow 3D Home virtual tour and floor plan?
Customers can download the free Zillow 3D Home app. Virtual tour capture can be completed with an iOS or Android device. Capturing a floor plan requires a compatible 360 camera. Full details on compatible devices and how to capture can be found here.
- Can I use a professional photographer to capture a Zillow 3D Home virtual tour and floor plan?
Yes, Zillow 3D Home is free to use and available to any media provider. If you are looking for a media provider to capture Zillow 3D Home for your property, you can see if Zillow’s in-house photography company, Zillow Media Experts, is available in your market here. You can also use a photography company of your choice to capture Zillow 3D Home.
- Do Zillow Rental packages include media credits?
Yes, certain packages. Premium, Signature, and Lease-Up packages include media credits per property. Customers can refer to their Zillow Rentals onboarding email for more information regarding their media credit or contact onboarding support with any questions.
- What integrated partners does Zillow work with?
Our full list of partners can be found in this Help Center article.
- Can I upload Matterport tours?
At this time, Zillow does not support Matterport tours. More information can be found in this article.
*Zillow Internal data for paid listings using Packages or Pay Per Lease products, Jan. 2025 – Dec. 2025.
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