Every inquiry, instantly handled
Zillow’s AI Assist, powered by EliseAI, is transforming how you connect with renters — at no extra cost. Experience real-time, intelligent, 24/7 responses that free your team to focus on building relationships and closing leases.
Contact your dedicated Sales Professional to learn more.
Don’t know your Sales Pro yet? Check ZRAM
The next era of leasing starts here
The next era of leasing starts here
Improve lead engagement
AI Assist responds immediately to every Zillow lead, answering or routing questions, reengaging unresponsive prospects, and offering 24/7 support in 50+ languages.
Streamline the leasing process
From booking self-guided, virtual, or agent-led tours to sending reminders that curb no-shows, AI Assist can accelerate response times and increase conversions.
Increase operational efficiency
With AI Assist managing your high-volume busywork, your team has more time to focus on in-person showings, resident care, and preparing move-ins without distraction.
Unlock real results with
AI Assist
of messages receive a response1
of conversations are handled end to end2
of renters say they expect a response within a few hours3
1Zillow internal pilot data, measuring the percentage of messages responded to by AI Assist, August–October 2025 (response defined as an AI Assist reply).
2Zillow internal pilot data, measuring the percentage of conversations fully handled by AI Assist, August–October 2025 (fully handled defined as AI Assist conversations completed without manual intervention).
3Zillow Consumer Housing Trends Report 2021
AI Assist is your always-on solution
As a multifamily paid advertiser, your free access to 24/7 automation of your Zillow listings begins now. Enable your team to focus on high-impact tasks and in-person service while AI Assist takes care of the rest.
Help turn missed opportunities
into signed leases
Now’s your chance to effortlessly close the gap between curiosity and conversion.
Frequently asked questions
- Who is eligible for AI Assist?
AI Assist is available at no additional cost to all multifamily partners with an active advertising solution.
- Will this new functionality integrate with my existing PMS / CRM?
Yes. EliseAI supports integrations with all major property management systems and CRMs. Once AI Assist is live and you opt in, any renter who messages via Zillow will automatically generate a guest card, and your team will see the full chat history alongside your existing lead flow.
- How much does AI Assist cost?
There’s no added cost for multifamily partners to enable AI Assist on Zillow listings.
- What do I have to do in order to get AI Assist set up for my Zillow listings?
If you are not currently using EliseAI, you should connect with your dedicated Zillow Sales Professional to get started. You will then need to set up a free account with EliseAI and go through their onboarding and opt-in process before it can integrate with your listings, which takes about 1–2 weeks.
If you are already using EliseAI, on the Zillow side, no action is needed as long as you did not opt out when the updated Terms of Use were sent via email in August. You will still need to follow directions from EliseAI to sign the data sharing addendum on their side.
- What does this mean for me if I already am an EliseAI customer?
If you're already an EliseAI customer, this integration means your existing benefits will extend even further. EliseAI will engage with your Zillow leads instantly, just like it already does across email, SMS, and your website, helping you respond faster and convert more inquiries. Leads from Zillow will still flow into your PMS or CRM, so you maintain your existing workflows while getting more out of your Zillow investment.
- Does AI Assist replace leasing teams?
No. AI Assist supports leasing teams by handling repetitive inquiries and scheduling so teams can focus on high-value interactions. It’s designed to complement, not replace, the human side of leasing.
- How is AI Assist different from a chatbot?
AI Assist isn’t a pop-up chatbot on a listing page. It activates after a renter submits a lead, so the experience feels seamless, personal, and directly tied to the rental journey. It’s designed to nurture renters through their inbox, texts, and emails rather than interrupt them with a bot-like widget.
- What happens if the AI leasing agent cannot respond to a question?
Leasing teams always maintain visibility and control. Every AI Assist conversation is logged in Zillow’s inbox and the partner’s CRM (if integrated). This transparency ensures teams can easily step in and manually respond to questions or make corrections, as needed.
Frequently asked questions
Frequently asked questions
- Who is eligible for AI Assist?
AI Assist is available at no additional cost to all multifamily partners with an active advertising solution.
- Will this new functionality integrate with my existing PMS / CRM?
Yes. EliseAI supports integrations with all major property management systems and CRMs. Once AI Assist is live and you opt in, any renter who messages via Zillow will automatically generate a guest card, and your team will see the full chat history alongside your existing lead flow.
- How much does AI Assist cost?
There’s no added cost for multifamily partners to enable AI Assist on Zillow listings.
- What do I have to do in order to get AI Assist set up for my Zillow listings?
If you are not currently using EliseAI, you should connect with your dedicated Zillow Sales Professional to get started. You will then need to set up a free account with EliseAI and go through their onboarding and opt-in process before it can integrate with your listings, which takes about 1–2 weeks.
If you are already using EliseAI, on the Zillow side, no action is needed as long as you did not opt out when the updated Terms of Use were sent via email in August. You will still need to follow directions from EliseAI to sign the data sharing addendum on their side.
- What does this mean for me if I already am an EliseAI customer?
If you're already an EliseAI customer, this integration means your existing benefits will extend even further. EliseAI will engage with your Zillow leads instantly, just like it already does across email, SMS, and your website, helping you respond faster and convert more inquiries. Leads from Zillow will still flow into your PMS or CRM, so you maintain your existing workflows while getting more out of your Zillow investment.
- Does AI Assist replace leasing teams?
No. AI Assist supports leasing teams by handling repetitive inquiries and scheduling so teams can focus on high-value interactions. It’s designed to complement, not replace, the human side of leasing.
- How is AI Assist different from a chatbot?
AI Assist isn’t a pop-up chatbot on a listing page. It activates after a renter submits a lead, so the experience feels seamless, personal, and directly tied to the rental journey. It’s designed to nurture renters through their inbox, texts, and emails rather than interrupt them with a bot-like widget.
- What happens if the AI leasing agent cannot respond to a question?
Leasing teams always maintain visibility and control. Every AI Assist conversation is logged in Zillow’s inbox and the partner’s CRM (if integrated). This transparency ensures teams can easily step in and manually respond to questions or make corrections, as needed.
