As a landlord, the more you know about marketing your property, the faster you’re likely to fill your vacancy. Before you list your rental, knowing who you are targeting and what they want (beyond just a place to live) will help you get your rental in front of an interested audience.

We know that most renters are searching online (73 percent), and they use multiple devices to search. So, if you’re listing your house or apartment for rent online, when is the best time to list? And, once your listing is posted, how do you get the most prospective tenants to tour your property?

Using data gathered from the Tour Availability feature, we dug into when renters want to tour and what days are the best to list your property. Here’s what we found:

• Thursday is the best day to list. Most renters either want to tour rental properties right away — the same day they inquire or the next day — or on the weekend. To set yourself up for maximum visibility and to be sure you’re available, it’s best to list on Thursday.
• Evenings are the best time to schedule tours. Not surprisingly, most users want evening availability to tour a property, with afternoons being the second most popular time.

While it’s important to understand prospective renters’ preferences, if their needs don’t fit with your schedule, it could result in a frustrating back-and-forth. With that in mind, landlords who specified their available days and times using the Tour Availability tool received more email contacts for their listings, which means an increased chance of finding a qualified renter for your listing faster.