The digital world demands 24/7 attention. These technologies alleviate some of the heavy lifting.

In a crowded digital world, apartment owners and managers must cut through the noise to reach their target audience of renters — including the coveted millennials. These budding technologies are disrupting real estate, making it easier for you to be heard above the din.

1. Virtual reality walkthroughs

Tenants don’t just want a place to sleep; they want a home. When viewing a property, people want to imagine lazy Sunday mornings curled on the couch with a cup of coffee and a book. It’s why leasing agents spend so much time staging homes and taking the best photographs for online postings.

But photos and strategically placed plants aren’t always enough. Virtual reality allows potential tenants to get a 3D feel of your property from the comfort of their home. As virtual reality becomes more mainstream, it won’t be seen as a bonus experience for prospective tenants — it will be a necessity.

2. Accessibility, 24/7

Recent studies show that 51 percent of customers expect businesses to be available 24/7. You don’t need a personal assistant to achieve this, though you do need a chatbot. This software can simulate conversation through messaging platforms people use most, building a relationship between your business and your next tenant.

Because chatbots are built into existing platforms, like SMS and Facebook Messenger, users can interact with a leasing agent in a space where they’re already comfortable. Chatbots can answer whatever question pops into client’s head, at any time, building a personal connection through an automated conversation. Even better — chatbots can counteract the short attention span of humans by bumping clients after a set time away.

The statistics demonstrate the success of this 24/7 tech: 65 percent of consumers prefer using a messaging app when contacting a business, and conversations last five times longer than general posts on a business’s page.

3. Panoramic perspective

High-flying overviews and seamless interior tours can make a property listing stand out. Enter drone photography and videography.

“Drone technology has effectively democratized perspective,” says Chase Guttman, an award-winning photographer and author of “The Handbook of Drone Photography: A Complete Guide to the New Art of Do-It-Yourself Aerial Photography.” Unmanned aerial vehicles (UAVs) can fly where no other technology can. Before drones, property managers’ aerial options were limited to low-quality stills on Google Earth or expensive helicopters shoots. Today, apartment owners and managers can use this tool to market a property from new and exciting angles.

Aerial images and videos offer a better vantage point for renters to get a true sense of how the property unfolds — in the subtle curves of walkways, the magnificent green space and the surrounding neighborhood. “With a drone, you can contextualize the world around a specific building or even soar close to its most interesting features, capturing sweeping pans and cinematic flyovers all along the way,” Guttman said. “Property owners that market their real estate with drone content statistically see better results on the housing market.”

4. Big data, on demand

There’s more information available to property managers than ever before. Done right — and responsibly — all this consumer information makes social media targeting more effective, as apartment marketers use customer data to effectively reach their target audiences. Information is king, so having instant access to it can increase profits and streamline your services.

What’s next?

How will you make the most of the tech trends revolutionizing property management? Pinpoint where the technology can make your life easier and your business more profitable, and always keep an eye out for the next big thing.