According to Zillow Group Consumer Housing Trends Report 2019 survey data,* today’s typical renter contacts two landlords or property managers, goes on two tours, and submits only one application. During a lease-up or low occupancy, running a Boost campaign targets prospective renters and drives them to your websites for deeper engagement with your properties.

Boost and Boost + Precision Targeting — Zillow’s turnkey, advertising solutions — elevate your listings, extend your advertising reach and drive more renters to your property websites so you can fill vacancies as quickly as possible.

What is Boost?

Boost places your custom display advertisement on the first search results pages of Zillow, Trulia and Hotpads — the three distinct sites that comprise the Zillow Rentals network. That advertisement drives renters in your chosen markets directly to your community’s website or listing.  

What are the benefits of Boost?

Most renters (84%) use online resources to search for their home, and Zillow has the largest rental network on the web.** By adding Boost to your listings, more renters who are researching apartment communities will see your available units and likely engage with you. Boost also drives large volumes of high-intent renters directly to your community websites, delivering direct results. 

How Boost works

With a variety of contract lengths and low, medium or high exposure options, Boost offers flexibility and results, so it scales for what you need right now. You control the reach and duration of your Boost campaign. 

Extend your renter reach even further

Boost + Precision Targeting takes your online presence one step further by targeting renters who have already searched your area with customized ads on Instagram and Facebook. 

Fierce competition for renters makes meeting occupancy goals a bigger challenge every year. Whether you’re starting a lease-up or looking to increase occupancy during the slow season, Boost and Boost + Precision Targeting get your properties seen by high-intent renters and directs them to your websites for deeper engagement with your communities.

*Zillow Group Consumer Housing Trends Report 2019 survey data.

**Comscore Media Metrix® Multi-Platform Key Measures, Custom-defined list including: Zillow Group Rentals, Apartments.com Network, RentPath Network, ForRent.com & Homes.com Network, Total Audience, July 2019, U.S. Zillow Group Rentals is the deduplicated reach of Zillow.com Rentals, Trulia.com Rentals and HotPads.com.