Claim your multifamily listings on Zillow
Put your properties at renters’ fingertips by claiming your unadvertised listings. It’s an easy, free way to ensure anyone can find you online whenever and wherever they search.
A marketplace renters can rely on
A marketplace renters can rely on
When finding an apartment is easier for renters, leasing is faster for you. That’s why we’re working to build the biggest, most robust marketplace where renters can confidently find every apartment on Zillow. Claim your listings for free to bring your full portfolio online, so it’s always on, always accurate and built for serious renter leads.
Let’s get renters home — together
See how our comprehensive marketplace makes the apartment search better for everyone.
Let’s get renters home — together
See how our comprehensive marketplace makes the apartment search better for everyone.
Get more exposure with less effort
Claiming your listings is quick, easy and free — plus, it helps you bring your entire portfolio online and connect with renters on Zillow’s all-in-one marketplace.
Enhance visibility
Easily turn unadvertised properties into rich media listings on Zillow and HotPads.
Manage seamlessly
Once claimed, listings stay accurate and hassle-free thanks to feed-enabled updates.
Get serious leads
Receive HotPads leads right in your inbox from renters searching for your properties.
Stay future-ready
Get your properties ready for over 20X more exposure* by easily converting to flexible paid advertising.
How to claim your listings
Access your Zillow Account Portal
Current partners log in here to access your properties.
If you're not yet a partner, fill out this form to get your free account portal started.
Claim your properties (for free!)
Select “Start claiming” to find your properties and claim listings of your choice.
Make your listings pop
Enhance your listings with unlimited photos, videos, 3D tours and comprehensive property details.
Connect with renters
Start receiving leads from interested renters on HotPads in your inbox.
Frequently asked questions
- Who is eligible to claim listings?
All multifamily marketers and property managers using an approved feed can claim their unadvertised listings for free. For current partners, simply access your Zillow Account Portal to start claiming. If you're not yet a partner, fill out this form to get your new Account Portal set up for free and we'll guide you through the steps.
- Is there a cost to claim listings?
No — claiming your listings are completely free. This feature is designed to improve our marketplace by providing the most comprehensive inventory of available apartments, so we’re making it easy for you to bring your entire portfolio online and for renters to see every multifamily listing all in one place.
- How can renters see my claimed listings?
You can get visibility for your entire portfolio just by claiming your listings. Once claimed, your properties will be seen on Zillow and HotPads when renters search by name or zoom in on maps.
- Will I receive leads from Zillow?
Claimed properties will receive high-intent leads sent directly to your inbox from HotPads only. For access to Zillow leads, consider one of our flexible advertising solutions. Claiming your listings sets your properties up for a smooth transition to paid advertising.
- How do I keep my listing information up to date?
Your property information stays current through your property management system feed, ensuring your listings always display accurate information. This automated process helps maintain the quality and relevance of your listings without requiring manual updates.
- Why is Zillow doing this? Is there a catch?
Zillow is working to create the most robust rental network where renters can find every apartment in the U.S. Giving renters access to every listing in one place makes it easier for them to search, compare, and act faster, which can help our partners fill vacancies sooner. Claiming your listings ensures renters can easily discover your properties, streamlining their search while setting up your properties for success. There’s no catch — it’s free to claim your listings and bring your portfolio online.
- How do I get started?
Claiming your listings is quick and easy! If you're a current partner, log into your Zillow Account Portal to get started. If you're not yet a partner, fill out this form to get your new Account Portal set up for free and we'll guide you through the steps.
- I’m having trouble claiming my listings.
Our support team is ready to help! Please reach out to rentalpartners@zillowgroup.com if you have questions or need help with your Zillow Account Portal or your feed.
- If I can claim my properties, why should I pay for advertisements on Zillow Rentals?
Claiming your listings is a great start to gaining visibility for all of your properties, but it won’t provide the same level of exposure or lead volume as a paid ad package. With one of our flexible packages, you’ll gain access to our full network reach, including Zillow, Trulia, HotPads, Rent., ApartmentGuide, Redfin, Realtor.com, plus social media, renter email, website traffic and more - resulting over 20X more exposure and 10X more leads than claimed listings.* You’ll also have access to greater insights, data, and regular business reviews to make sure you’re making the most of your advertising and hitting your goals.
Frequently asked questions
- Who is eligible to claim listings?
All multifamily marketers and property managers using an approved feed can claim their unadvertised listings for free. For current partners, simply access your Zillow Account Portal to start claiming. If you're not yet a partner, fill out this form to get your new Account Portal set up for free and we'll guide you through the steps.
- Is there a cost to claim listings?
No — claiming your listings are completely free. This feature is designed to improve our marketplace by providing the most comprehensive inventory of available apartments, so we’re making it easy for you to bring your entire portfolio online and for renters to see every multifamily listing all in one place.
- How can renters see my claimed listings?
You can get visibility for your entire portfolio just by claiming your listings. Once claimed, your properties will be seen on Zillow and HotPads when renters search by name or zoom in on maps.
- Will I receive leads from Zillow?
Claimed properties will receive high-intent leads sent directly to your inbox from HotPads only. For access to Zillow leads, consider one of our flexible advertising solutions. Claiming your listings sets your properties up for a smooth transition to paid advertising.
- How do I keep my listing information up to date?
Your property information stays current through your property management system feed, ensuring your listings always display accurate information. This automated process helps maintain the quality and relevance of your listings without requiring manual updates.
- Why is Zillow doing this? Is there a catch?
Zillow is working to create the most robust rental network where renters can find every apartment in the U.S. Giving renters access to every listing in one place makes it easier for them to search, compare, and act faster, which can help our partners fill vacancies sooner. Claiming your listings ensures renters can easily discover your properties, streamlining their search while setting up your properties for success. There’s no catch — it’s free to claim your listings and bring your portfolio online.
- How do I get started?
Claiming your listings is quick and easy! If you're a current partner, log into your Zillow Account Portal to get started. If you're not yet a partner, fill out this form to get your new Account Portal set up for free and we'll guide you through the steps.
- I’m having trouble claiming my listings.
Our support team is ready to help! Please reach out to rentalpartners@zillowgroup.com if you have questions or need help with your Zillow Account Portal or your feed.
- If I can claim my properties, why should I pay for advertisements on Zillow Rentals?
Claiming your listings is a great start to gaining visibility for all of your properties, but it won’t provide the same level of exposure or lead volume as a paid ad package. With one of our flexible packages, you’ll gain access to our full network reach, including Zillow, Trulia, HotPads, Rent., ApartmentGuide, Redfin, Realtor.com, plus social media, renter email, website traffic and more - resulting over 20X more exposure and 10X more leads than claimed listings.* You’ll also have access to greater insights, data, and regular business reviews to make sure you’re making the most of your advertising and hitting your goals.
One complete marketplace.
So many advantages.
Claim your listings to be seen by more high-intent renters and take your portfolio further.
*Zillow Internal Data. Multifamily claimed listing performance. Total Impressions. Total Prospects. May-June 2025.
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