A strong brand makes a property manager stand out to prospective renters, current residents and future employees. But, 'brand' means something different from one marketer to the next.

We teamed up with multifamily marketing heavy hitters to unpack what it means to be a strong brand in today’s rental climate in the first two episodes of a new series: Community Conversations.

Our first convos feature Jamie Gorski, chief marketing officer of Bozutto, and Jeremy Brown, director of marketing at ZRS Management, along with Zillow Group’s vice president of brand, Sarah Makar.

Why brand matters

Developing a brand narrative

About Community Conversations 

Community Conversations is our new video series where we sit down with multifamily and property management leaders to candidly share best practices about the apartment industry, tackle some tough topics and have some laughs along the way. We’ll be covering subjects like tech, innovation, culture and leadership, and driving impact in the apartment industry — just to name a few. Stay tuned!