Today’s multifamily renters have access to more online resources than ever before. There are new ways they want to connect with you, research your community and compare you to the competition down the street. Sometimes they even know more about your property than your leasing consultants!

To stay on top of this fast-moving environment and exceed renter expectations, apartment property managers need to innovate. But, where do innovative ideas come from? And, how have all these tech advancements affected renters, your on-site teams and your business?

We sat down with David Dear, vice president of interactive marketing at Equity Residential, and Kevin Thompson, a multifamily industry executive, to learn more about how to find innovation in a changing landscape.

Where do you find innovative ideas?

How has tech changed the apartment industry?

This article was originally published on June 8, 2018.