Meet more renters where 
they scroll

Extend℠ Social keeps your properties in front of renters as they explore Instagram, Facebook, and TikTok, turning renter discovery into your listing traffic.

person looking at phone with the text Extend: Social animating in

Why you’ll love it

illustration of a calendar

Speedy launch time: Social ads go live in about two business days vs. waiting weeks

illustration of the Zillow logo

We handle everything: Including creative, targeting, and optimization

illustration of a laptop

Always up to date: Social ads automatically pull info straight from your listing

illustration of a smartphone

Built-in credibility: Social ads are served under the trusted Zillow brand

illustration of 3 arrows going up

Extend: Social click-through rate is 44% above average in social ad performance.

Increase your reach, not your workload

Whether you choose one social platform or all three, Zillow handles the ad creation, spend management, and optimization, so there's no creative lift for your team.

Facebook

Your listing will show up in Facebook feeds and right-hand columns. Photo carousel ads built from your listings will reach renters who are actively browsing.

example of feed in Facebook
example of feed in Instagram

Instagram

Your listings will be promoted as scroll-stopping feed ads, which help put your property in front of visually engaged renters as they plan their next move.

TikTok

Capture the next generation of renters in their exploratory phase, with short-form visual ads that live directly in the For You feed.

example of feed in TikTok
person sitting at a desk looking at a laptop

Ready to drive more renters to your listings?

Ask a Zillow Business Advisor how Extend: Social can support your property's marketing goals.

© 2026 Zillow Group, Inc. and its subsidiaries. All rights reserved.
Privacy NoticeAd Choices