Extend℠ Social keeps your properties in front of renters as they explore Instagram, Facebook, and TikTok, turning renter discovery into your listing traffic.

Speedy launch time: Social ads go live in about two business days vs. waiting weeks
We handle everything: Including creative, targeting, and optimization
Always up to date: Social ads automatically pull info straight from your listing
Built-in credibility: Social ads are served under the trusted Zillow brand
Whether you choose one social platform or all three, Zillow handles the ad creation, spend management, and optimization, so there's no creative lift for your team.
Your listing will show up in Facebook feeds and right-hand columns. Photo carousel ads built from your listings will reach renters who are actively browsing.
Your listings will be promoted as scroll-stopping feed ads, which help put your property in front of visually engaged renters as they plan their next move.
Capture the next generation of renters in their exploratory phase, with short-form visual ads that live directly in the For You feed.
Ask a Zillow Business Advisor how Extend: Social can support your property's marketing goals.