What does it take to stand out to today's renter? Zillow's done the research. We've found three consistent factors that contribute to listing quality:

• Legitimacy: They want to know a listing is real. 
• Availability: They want to know the unit is actually available. 
• Completeness: They want enough information about the unit and property to make a decision. 

Over a period in time — August 2023 through July 2024 — we measured the performance of listings that scored highest on the specific category of 'completeness.' Those with the highest scores, focusing on elements like photos, detailed descriptions, 3D tours, and more, received significantly more views, leads, saves and shares.

In this video, you’ll learn about the importance of unit-specific details, comprehensive amenity lists, easy tour scheduling, diverse media, and more.

Sections by Time:

1:13 - Who’s renting today? And what do they want?

4:34 - What makes a quality listing?

7:44 - What listing attributes drive the most leads?