PAY-PER-LEASE ADVERTISING

Pay-Per-Lease Option: Now Part of Base Package

Now, there's more ways to set up your Base Package.

Unlock risk-free, baseline exposure on the #1 most visited rentals network

Use your third-party feed service or MLS as usual

Guest cards are pushed to your property management system through API integration.

Easily upgrade to higher tier packages for more exposure and advanced ad features.

You only pay when a lease is signed — so you know your marketing dollars are driving results.

Leads will be sent to you as they come in

Post to a network of millions of renters across three of the top five rentals search sites.

Learn more about Zillow Rentals Base Package

Simple integration

Keep using your current property management software — we’ll push guest cards to it through API integration. No new software to learn, and no hassle of manual guest-card entries.

Part of the Yardi Standard Interface Partnership Program.

guest card example
ad performance example

Results that matter

Advertise with confidence, knowing that your marketing investment is producing results. Every dollar spent is attributed to a signed lease.

Clear attribution

Our property management integration allows for transparent attribution — you only pay when Zillow is the first source of contact, making it easier than ever to track your cost per lease.

lease attribution

Read more about pay-per-lease advertising

group of people

Pay-Per-Lease Advertising Is a Holistic Solution for This Property Firm

lease agreement

Zillow Pay-Per-Lease
Delivers Leads

apartment tour

Busting Common Myths About Pay-Per-Lease Advertising

Included with Zillow Rentals

Your all-in-one account portal

Easily manage your Zillow advertising account with 24/7 access to billing, performance analytics and more.

account portal
3d home tour

Immersive 3D tours

Help get more eyes on your property — and more renters in the door — with Zillow 3D Home™ tours.

© 2025 Zillow Group, Inc. and its subsidiaries. All rights reserved.Cookie Preferences