Zillow Lease Connect | Delivers Leads With Pay-Per-Lease Advertising
August 20, 2019
2 Minute Read
When it comes to advertising, we believe you should only pay for what really matters — a signed lease. Zillow Rentals has built a marketing solution that integrates with the systems your team uses every day. Zillow Lease Connect combines the straightforward and effective pay-per-lease model with simple integration with your property management software to give you confidence that your Zillow Rentals investment works.
Zillow Lease Connect simplifies the pay-per-lease advertising model by:
- Maximizing your visibility across three powerful rental brands: Zillow, Trulia and HotPads
- Directly integrating with your property management software
- Delivering leases to fill vacancies
You only pay when you finalize a lease where Zillow Rentals is the first source of contact — and there’s no cost if you’re fully occupied.
Out of all the advertising options available, Zillow Rentals was the clear choice. Zillow Lease Connect gives us accurate cost-per-lease numbers and the freedom of not having to pay for advertising until someone actually moves in.
Simple integration with your property management system
Zillow Lease Connect creates guest cards in your property management system — including YARDI, ResMan, RealPage and MRI Partner Connect — which eliminates the need for your team to manually add renter data and significantly reduces attribution errors. You get instant visibility into your advertising investments so you can make confident marketing decisions.
You can also give your Zillow Lease Connect ads premium placement and target local renters on social media with a Zillow Boost integration.
We were very happy to make the transition over to Lease Connect | Tech with Zillow Group. This pricing structure is preferred by our organization because we are only charged when a lease has been executed. Integration was an effortless process and we are very pleased with the results.
Clear attribution for every lead
Because it integrates with your own property management software and data, Zillow Lease Connect makes first-touch lead attribution simple, reliable and accurate. According to the Zillow Group Consumer Housing Trends Report 2018, the average renter uses approximately three (2.9) types of resources during the renting process. Zillow Lease Connect removes the uncertainty about which resource drove the lead to your community, and you'll only pay for leases when Zillow Rentals is the first source of contact.
At the end of the day, it’s about ROI. And for us, ROI comes down to one thing: Did the renter sign the lease? That’s why I like the pay-per-lease model Zillow Group offers.
Results that matter to your ROI
Be confident in your marketing investment — you can access your data anytime to prove that Zillow Lease Connect led directly to a signed lease. Its pay-per-lease advertising model offers consistent ROI that’s based on leads who convert, not the sheer number of leads you receive each month.
For us, this decision was a no-brainer. A consistently well-performing listing service with a pay-per-lease pricing structure gives us the assurance that our marketing dollars are being well-spent. As we analyze our costs per lead and costs per lease, Zillow Group’s Lease Connect | Tech gives us accurate data — helping us make better budgeting decisions and serving as a benchmark for all of our marketing sources.
Contact your Zillow Rentals representative for more information about Zillow Lease Connect, or visit our marketing page to explore more advertising solutions.
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