Lease faster with Listing Spotlight
You could more than double your leads1 and earn leasing commissions sooner — without adding headcount.
Priority listing placements help you:
Stand out in search
Listing Spotlight delivers 3.25x1 more exposure than free listings,1 on average, by placing your properties at the top of search results and above competing units.
Fill vacancies sooner
Listings that were already on the market for 30+ days spent an average of 9 fewer days on market (DOM) with Listing Spotlight.2
Generate more leads
Listings on Spotlight receive 2.4x1 more leads than free listings,1 on average, helping your team spend less time chasing dead ends and more time converting interested renters.
How it works
Identify your priority units
Apply your Spotlight placement
Reach more renters
Lease faster and close the commission
Reassign the placement to your next vacancy
Identify your priority units
Apply your Spotlight placement
Reach more renters
Lease faster and close the commission
Reassign the placement to your next vacancy
Optimize with Smart Assign
Smart Assign automatically fills your Listing Spotlight placements with your highest-priority listings. Simply pick a strategy like days on market or rent price and let Smart Assign do the work. Plus, you can turn it on or off at any time.
With Spotlight, we now lead with visibility on the inventory that matters most, rather than waiting for the data to tell us something's wrong. That shift from reactivity to proactivity has driven strong results, which shows directly in faster leasing on the units we prioritize. For us, time on market seriously impacts both property performance and business resources. Saving on both makes this a steal.
Grant Fishman
Groma
Boston, MA
Results that support your investment
Turn advertising spend into a data-backed decision with performance insights that help validate your marketing strategy.
Frequently asked questions
- What is Listing Spotlight?
Listing Spotlight is a premium, listing-level placement service from Zillow Rentals. You purchase a set number of monthly placements and assign them to your priority listings, so they rank above competing units in search.
- Why use Listing Spotlight for my rental listings?
On average, Spotlight listings get 3.25x1 more exposure and 2.4x1 more leads than free listings. For listings already 30+ days on market, Spotlight placement reduces time to lease by 92 days on average.
- How do placements work if I have more listings than placements?
Placements are reusable and swappable. Choose exactly which listings get Spotlight, and reassign a placement to your next priority vacancy as soon as a unit leases. There’s no all-or-nothing portfolio commitment.
- How much does Listing Spotlight cost?
Pricing varies by market and portfolio. Contact your Zillow Rentals sales representative for details.
- How do I apply Listing Spotlight to my listings?
Apply and manage Spotlight placements directly in Zillow Rental Manager (ZRAM), AppFolio, or a custom feed.
- What is Smart Assign?
Smart Assign is a Listing Spotlight feature included in the cost of your subscription that automatically places your Spotlight promotions on your highest-value listings, so you don't have to manually pick and swap which listings are promoted as units rent.
- How does Smart Assign work?
- Set your strategy. Choose placement criteria like days on market or rent price to ensure your highest-value listings are prioritized.
- See what's assigned. You'll see a badge in the advertising column for each auto-assigned listing, giving you full visibility into what's being promoted.
- Automatically swap listings when rented. Once a unit rents, Smart Assign will place the next listing right away.
- Stay in control. You can turn Smart Assign on or off at any time, and individual listings can be either pinned or excluded from placement.
- Can I control which listings get promoted with Smart Assign?
Yes. You set the placement criteria that determines prioritization, and you can pin specific listings to guarantee promotion or exclude listings from Smart Assign entirely.
- What happens when a Smart Assign listing rents?
Smart Assign automatically fills your placement with the next eligible listing right away.
- Can I turn Smart Assign off?
Yes, Smart Assign can be turned on or off at any time.
1 Zillow internal data detailing 2026 Quarter-to-date monthly average listing performance data, March 2026.
2 Zillow internal data detailing 2026 listing performance, March 2026.
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