The time you spend marketing your properties doesn’t leave much room to figure out if you have the best strategies in place. The digital world offers many platforms to advertise your properties, but how do you decide which one to use? Instead of focusing on what these platforms can do in general, focus on what they can do for you.

Zillow Group Rentals has the tools and people to help you identify how well your marketing is performing. Our analytics helps you to understand your Zillow Group spend, hone your marketing skills and build strategies that win more residents.

Optimize your spend and get more renters

How do you know you’re getting the most bang for your buck while attracting residents to your unique properties? Zillow Group’s family of brands makes up the largest apartment advertising network, so don’t just set and forget online ads: Discover how they perform using real-time, on-demand analytics to make data-informed decisions.*

Connect with renters where they live: online

Today’s renters are active online, especially on social media. According to the Zillow Group Consumer Housing Trends Report 2018, 3 in 4 (73 percent) use online resources when shopping or searching for a home, with younger renters relying on them more than older generations: 81 percent of Gen Z renters, 75 percent of millennials and 72 percent of Gen Xers.

Zillow has been digital from the start, and its technology helps David Dear, Equity Residential’s assistant vice president of interactive marketing, reach his marketing goals. Use our advanced tools to deliver targeted marketing programs that resonate with renters whether they’re just beginning their search or are ready to sign a lease.

Elevate your marketing with renter and market data

There’s more to your marketing efforts than just getting seen by prospects — it's about finding high-intent residents for your community. Understand your residents’ needs and rental trends with our vault of renter data and research. Enhance your marketing messages so prospective residents feel confident in their housing decisions at any stage of their lives.

Gain a vested partner to achieve your marketing goals

The multifamily space is competitive, but you don’t have to navigate it alone: The right partner can give you the tools to put you ahead of your competition. Zillow Group’s economists, researchers and data scientists help you stay informed of changes in the multifamily industry. You also get a dedicated business consultant who shows you how to act on data and get the most out of your Zillow Group investment. Marketing leaders like Sheri Killingsworth, vice president of marketing and communications for Lincoln Property Company, share their Zillow Group results with stakeholders.

Want to learn more? See what Zillow Group Rentals advertising can do for your company and your career.

*Source: comScore, October 2018.