The fourth annual Zillow Group Multifamily Forum brought together colleagues and industry leaders to share stories about the business, take in new data about renters and markets, tackle affordability, and learn how to create a culture that grows top talent. You’ll find some of the presentations from this year’s program below, and we'll be adding additional highlights so you have everything in one convenient place. Be on the lookout for even more Forum-inspired content from Zillow Group Rentals coming soon!

Rising Above the Noise: Marketing to Today's Consumers

Greg Schwartz
President, Media and Marketplaces, Zillow Group

Top 3 takeaways from Greg

What Renters Want: Triangulating Insights to Design the Optimal Marketing Campaign

Mary Kaye O’Brien
Director of Customer Insights, Zillow Group

Bonus: Multifamily renter fact sheet

Inventory Close-Up: Overbuilding, Underbuilding and the Effects of Rising Rents

Dr. Skylar Olsen, Director of Economics, Research and Outreach, Zillow Group