To succeed in today's rental market, you need to base decisions on sound consumer data. However, it can be a challenge to bring different insights and the right marketing tools together to tell the story you need to drive occupancy and returns.

At our most recent Zillow Group Multifamily Summit, we talked about how you can do exactly that.

Michael Sherman, vice president of rentals sales, discussed how Zillow Group is constantly refining the renter search experience. And Mary Kaye O'Brien, director of customer insights, shared proprietary insights on how different generational approaches to renting affect the market.

Download the full presentations below.