Looking for a rental home is an intense experience for renters, one that presents a unique set of problems that Zillow Rentals and its partners can solve together. One of the best ways to do that is to empower you — our partners — to offer a consistently positive rental experience.

In this playbook, you will find actionable information on how to bring out the best in your people, make the best use of your processes and market your product in ways that capture customers’ imaginations.

Some of the highlights: 

• How to improve team performance with a sales funnel that contains activities you can quantify in some way.
• How to make sure you’re measuring the right things.
• How to avoid questions that could be interpreted as discriminatory under the federal Fair Housing Act or any local or state anti-discrimination laws that apply in your locale. 
•  Four things to focus on when crafting your listings, based on customer research.

You’ll also learn how to develop a sophisticated marketing funnel and identify data that can help bring out the best in your people. 

Get the full playbook now.