Renters are often scrambling to find their next home. In fact, over half (53%) have less than three months to find a new place and plan their move. Given this short timeline, it’s no surprise that more than a third (35%) of renters said it was difficult to find a home in their desired time frame.¹ 

Moreover, renters typically visit and apply to multiple homes before landing a new place. On average, renters:

• Contact 3.64 property managers
• Submit 2.35 applications
• Tour 2.44 properties² 

These renters are motivated and eager to find a rental, and most (87%) are searching online.³ With Zillow Rent Connect, you can gain exposure and multiply your opportunities to connect with these high-intent renters on the most visited rental network⁴, on the social channels they already interact with, and throughout the many phases of their intensive search process.  

Engaged renters, delivered to you

The Zillow Rentals network — Zillow, Trulia and HotPads — offers renters an immersive experience across platforms, with map-based search, mobile apps and helpful neighborhood information. Once a renter expresses interest in your property, we’ll send their contact details straight to your inbox or CRM. 

Generate renter interest with customizable, engaging listings. Add floor plans, high-quality images, 3D tours, amenities, promotional offers and other details. Have more information on your property’s website? Select packages even deliver renters to your website with a direct link prominently displayed on your listing.

Beyond our network, you can scale your advertising to meet your needs, including Facebook and Instagram ads targeted at potential renters in your area. 

Simple package options to fit your needs

Zillow Rent Connect packages are designed to help properties of all types reach their occupancy goals by delivering renters who are ready to hear from you. We already know that renters have a short search window, and when they reach out to your property, they’re typically ready to take the next step. In fact, a Zillow study found that 95% of renters who schedule a tour do so within 24 hours of contacting a multifamily property. 

Our simplified, tailored packages give you more control over your  property’s exposure, meaning more time to focus on your priorities — like responding to serious inquiries and taking care of your residents — and less time trying to decipher the complex mix of advertising options.

Control your exposure with our Base, Enhanced and Premium packages — simply choose the best fit for your properties. 

Base Package

Increase your exposure to fill more vacancies and stand out from the competition. What you’ll get:

• Access to renters on Zillow, Trulia and HotPads, the most visited rental network⁵
• Customizable, content-rich listings including 3D tours
• “Verified source” badge to stand out and give renters confidence
• A dedicated partner success manager

Enhanced Package

Amplify your exposure and be seen by more renters with prominent ad placement. You’ll receive everything in the Base package, plus:

• Sponsored ad placement in search results
• A link to your property’s website
• Customized rent comp reports and rental insights reports
• Priority placement on nearby listings module

Premium Package

Expand your presence beyond the Zillow Rentals network and get in front of renters where they’re already spending time, on Instagram and Facebook. Get all the benefits of the Enhanced package, plus:

• The most network exposure: Get the highest level of coverage on the most visited rentals network⁶
• Social media advertising: Targeted Facebook and Instagram ads with featured placement in Instagram Stories
• Targeted monthly email placement to local renters
• Professional photography service: 3D tours, captured by experienced real estate photographers and uploaded to your listings

Zillow Rent Connect has an advertising package to help you meet your occupancy goals, and your Zillow business representative can help you choose the best fit for your needs. Learn more about our rental marketing solutions. 

 

Sources:

1-3: Zillow Group Consumer Housing Trends Report 2020.

4, 5: Comscore Media Metrix® Multi-Platform, Key Measures, Custom-defined list including: Zillow Rentals, Apartments.com Network, RentPath Network, ForRent.com & Homes.com Network, Total Visits, July 2020, United States. Zillow Rentals is the deduplicated reach of Zillow.com Rentals, Trulia.com Rentals and HotPads.com.

6: Source: Comscore Media Metrix® Multi-Platform, Key Measures, Custom-defined list including: Zillow Rentals, Apartments.com Network, RentPath Network, ForRent.com & Homes.com Network, Total Visits, May 2021, United States. Zillow Rentals is the deduplicated reach of Zillow.com Rentals, Trulia.com Rentals and HotPads.com