Rent Connect Sends You High-Intent Renters
November 7, 2019
1 Minute Read
The Zillow Consumer Housing Trends Report 2019 reveals that a third of renters think it’s difficult to find a home in their desired time frame, and 49% have three months or less to search.* That means they’re stressed and looking for help finding a home. Rent Connect — Zillow’s pay-per-lead and pay-per-click advertising solution — can help you attract and engage these motivated renters and close the lease.
You know the industry, and we know renters
Renters who search on Zillow share their data with us: 75% of renters create detail-rich profiles, making them the high-intent lead you want. Household income or name of their employer? Pet preferences (46% of renters live with one) and move-in dates? It’s all there for those renters who provide it — quality data that gives you a jump-start on helping renters find their perfect homes.
Zillow’s become an industry leader in providing the results that are important to us — they prioritize the quality of the leads over the quantity of leads that come to us.
Rent Connects helps renters find you
Most (89%) renters use online resources during their search for a home, and they want immersive experiences to help them imagine living in your community. Rent Connect lets you customize listings with high-resolution photos, videos and 3D tours, which 46% of renters wish more listings offered. Map-based search, mobile apps and rich neighborhood info also help you reach more renters on the largest rental network.**
Zillow has done a phenomenal job of building consumer trust and confidence. Whether they’re looking to buy or rent, consumers think, “I can find a home here.” I like working with a company that’s committed to the best interest of renters.
As a dedicated partner in your success, your Zillow business representative offers customized recommendations to help meet your occupancy goals and give you confidence that your investment is working.
Contact your Zillow rep for more information about Rent Connect, or visit our marketing page to explore more advertising solutions.
*Zillow Group Consumer Housing Trends Report 2019 survey data.
**Comscore Media Metrix® Multi-Platform Key Measures, Custom-defined list including: Zillow Group Rentals, Apartments.com Network, RentPath Network, ForRent.com & Homes.com Network, Total Audience, July 2019, U.S. Zillow Group Rentals is the deduplicated reach of Zillow.com Rentals, Trulia.com Rentals and HotPads.com.
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