According to ZIllow’s latest economic insights, rental supply is on the rise, which means rental managers may need to work harder to woo tenants in the future. 

Consider that between 2015 and 2020, the typical rent grew roughly $300. In the three years since, it’s skyrocketed more than $400. Because of that shift, budget has consistently been the most critical priority for most renters. With the market showing signs of stabilizing, renter preferences may start to evolve.

In Zillow’s new data-driven webinar, Zillow Chief Economist Skylar Olsen and Zillow Senior Population Scientist Manny Garcia shed light on the state of the rental market and analyze where it may be headed. Discover how pandemic-induced disruptions shaped renter behavior, learn which amenities are making a comeback, and gain valuable insights into the impact of digital tools. 

Watch now to stay ahead of the curve and make informed decisions for your rental properties.

Topics by timestamp:

4:43 -- Tracing the rent boom of the last 3 years
9:46 -- Comparing rent gaps across regions
22:00 -- Why rental vacancy rates are slowly rising
26:12 -- The impact of new construction and a supply surge
35:00 -- Rent vs. buy: Monthly payment considerations
46:39 -- A sneak preview of Zillow’s 2024 report on renters
49:28 -- Amenities making a comeback
52:16 -- The increasing importance of pet ownership

Want to master the latest renter trends? Download our 2024 Rentals Consumer Housing Trends Report.