When we ask rental partners about their most important focus areas, three topics repeatedly come up: increasing ROI, driving qualified leads, and getting more exposure to their properties. 

As Zillow’s rentals capabilities grow, we’re focused on helping you excel in those three areas. Our latest research showed renters are increasingly going digital when researching homes, but they’re being more selective about which tools they use. 

With that in mind, 2022 was a crucial year for launching new features and partnerships designed to boost your bottom line. So as we wrap up the first quarter of 2023, we wanted to recap recent milestones while also giving you a chance to weigh in on our future. 

Zillow’s 2022 rentals highlights:

• We expanded automated touring capabilities — allowing renters to book tours directly via Zillow listings with Knock and Funnel integrations. By removing scheduling hurdles, this creates a better digital experience for renters and helps you fill vacancies faster.
• We partnered with Engrain to showcase property maps on building pages inside Zillow. These maps let renters see the unit's location within the building and the surrounding area. This enables renters to make more informed decisions, which helps improve your lead quality.
• Thanks to feedback from our partners with new construction buildings, we debuted Zillow LeaseUp, our newest advertising solution, last fall. LeaseUp supports your content development and propels targeted traffic to your new property during pre-leasing and beyond.
• Lastly, we launched improvements to analytics within the Zillow Account Portal. This release was a direct result of partner feedback. Now you can see more competitive market metrics and advertising ROI. Partners also have more visibility into lead activity, ad performance, and market-specific insights. 

As we look ahead to the rest of 2023, we’re always interested in hearing what could help you do your job better. When you receive next year’s recap, what highlights would you like to see? If you have any feedback, ideas, or suggestions, please let us know by emailing rentalsfeedback@zillowgroup.com.